By Allison Watkinson
TLL Reporter
Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products.
The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand.
“We’re excited to have partnered with Morrisons for our first licensing-out deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices,” said Applied Nutrition CEO, Thomas Ryder. “This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand. We’ve enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals.”
Through the terms of the agreement, Morrisons has already launched its first collection of Applied Nutrition products across its network of stores and e-commerce shops.
“With an increase in the demand from consumers for great tasting high protein products the launch couldn’t have been better timed,” said Blonde Sheep Licensing CEO, Natasha Dyson. “Seeing the range successfully in market and resonating with consumers is a testament to the strength of both brands and the power of strategic licensing. We couldn’t be more pleased to have played a role in making this vision a reality and know we couldn’t have found a more committed licensee than Morrisons.”
This initial collection includes 53 products that span high-protein ready meals, pizzas, cheeses, pasta, ice cream, salads, bowls and GLP-1 friendly offerings.
“We know our customers are increasingly seeking high-protein foods that fit seamlessly into their everyday lives—at home, at work or on the move,” said Morrisons brand director, Lizzy Massey. “The growing use of GLP-1s has further accelerated demand for convenient, nutrient-dense options that support balanced eating. Applied Nutrition is a highly trusted, fast-growing brand, and this exclusive partnership has enabled us to bring genuine innovation and choice to our customers.”
Applied Nutrition is a sports nutrition, health and wellness company that offers a wide selection of nutrient-dense supplements through its portfolio of in-house brands.
First founded in 1899, Morrisons is a UK-based grocery and supermarket chain that operates over 400 store locations across Wales, England and Scotland.
Blonde Sheep Licensing is an international consultancy and agency that works with brands and manufacturers to increase their revenue through strategic licensing programs. Experienced at working across multiple product categories and retail tiers, the agency helps its clients launch new licensing programs, expand existing programs and extend their reach into additional categories.
Image Credit: Blonde Sheep Licensing logo.
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