Compiled by TLL Staff
A diverse slate of brand partnerships has been unveiled this week, spanning fashion, food, collectibles, and entertainment.
From nostalgic movie tie-ins to sports memorabilia and children’s books, companies are leaning on collaborations to tap into fan bases and expand retail opportunities.
Levi’s x Toy Story
Levi’s is bringing Pixar’s Toy Story to its denim staples with a new apparel and accessories collection.
Launching this fall, the line includes jackets, tees, and overalls featuring Woody, Buzz Lightyear, and Jessie, along with embroidered details and colorful accents.
Levi’s said the collaboration celebrates the original 1995 film and its enduring appeal. “With this collection, we wanted to capture the sense of imagination and friendship that Toy Story has embodied for 30 years,” the company said in a statement.
Urban Outfitters x Dunkin’
Urban Outfitters and Dunkin’ are teaming up for a fall equinox collection aimed at college students.
The collaboration includes sweats, joggers, tote bags, and dorm essentials designed in Dunkin’s iconic orange and pink.
“With this collection, we’re celebrating the season and the connection Dunkin’ has with college campuses,” the brand said. Urban Outfitters echoed the sentiment, noting the partnership reflects its approach to blending fashion with cultural touchstones.
SHEIN x Mean Girls
Fast-fashion retailer SHEIN has released a collection inspired by the 2004 cult film Mean Girls.
The line features apparel, accessories, and décor referencing quotes such as “On Wednesdays we wear pink” and “That’s so fetch.”
SHEIN said the collection is designed to blend nostalgia with affordability for a global audience. “This collection allows fans to relive the movie’s most iconic moments while making them their own,” said a SHEIN spokesperson.
Echo Collectibles x Ryder Cup 2025
Echo Collectibles has launched with an exclusive partnership with the 2025 Ryder Cup, set for Bethpage Black in New York.
The company is positioning itself in a new category of “premium sports memorabilia,” offering art-inspired collectibles tied to major sporting events.
“Echo is creating an entirely new way for fans to commemorate the Ryder Cup,” said Chris Wandell, president of Echo Collectibles. Items will be limited in quantity, with each piece combining artistic craftsmanship and traditional memorabilia appeal.
On x BEAMS x REI Co-op
Swiss running brand On, Japanese retailer BEAMS, and U.S. outdoor cooperative REI Co-op are collaborating on a limited-edition outdoor collection.
Blending minimalist urban design with trail-ready performance, the line features technical footwear and apparel produced with a focus on sustainability. “This partnership represents the intersection of style, function, and responsibility,” On said in a statement.
REI noted that the collection reflects its mission to make outdoor activities more accessible while reducing environmental impact.
OxiClean x White Castle
OxiClean and White Castle are marking National Adulting Day with a joint campaign targeting younger consumers.
The effort pairs White Castle’s late-night appeal with OxiClean’s cleaning solutions, highlighting the messy side of adulthood. Promotions include coupons and a social media challenge for fans to share “adulting fails.”
“We wanted to recognize that adulting isn’t always easy. Sometimes you need a good meal and a good clean-up,” said representatives for both brands.
Batman Comic Art Coin and Medal Collection
The New Zealand Mint and PAMP are set to release a Batman-themed silver coin and medal set on Sept. 25.
The limited-edition collection will feature comic art from the hero’s publishing history, packaged for collectors and investors alike.
“The demand for pop culture collectibles has never been higher, and Batman remains one of the most iconic characters in the genre,” organizers said.
Chuck E. Cheese x Genius Cat Books
Chuck E. Cheese is expanding beyond its entertainment venues with a new children’s book developed with Genius Cat Books.
The story, designed for early readers, centers on themes of resilience, teamwork, and emotional growth.
“We are excited to bring Chuck E. Cheese to life in a new way, inspiring families to read together,” said Chuck E. Cheese CEO David McKillips.
Genius Cat Books added that the project reflects its mission to blend entertainment properties with developmental learning.