By Allison Watkinson
TLL Reporter
Brilliant Earth Group has launched a licensed Ring Pop jewelry collection in partnership with Bazooka Brands.
The limited-edition collection brings the nostalgia of the wearable candy brand to fine jewelry with vibrant gemstones and 14K gold settings.
“At Brilliant Earth, we believe jewelry should feel joyful and personal—which is exactly what makes this partnership so special,” said Brilliant Earth chief brand officer, Pamela Catlett. “Ring Pop captures the nostalgia of wearing your first ring, and we’re bringing that feeling full circle with a limited-edition collection designed for the milestones that matter now.”
Released on December 8, the ring collection features both natural and lab-grown gems in Brilliant Earth’s signature Secret Halo setting.
Each of the five rings in the capsule features colors selected to mirror Ring Pop’s classic candy flavors.
“Ring Pop has always been a symbol of celebration,” said Bazooka Brands marketing director, Joanna Firestone. “This partnership invites consumers to experience our brand and celebrate life’s moments with even more joy and sophistication. Brilliant Earth did an incredible job taking our top-selling Ring Pop flavors and transforming them into a playful collection of chic and timeless jewels,” added Firestone. “This capsule collection embodies the powerful nostalgia of our brand and showcases an evolution of how our consumers can carry us forward.”
The limited-edition collection is priced at $1,790 per ring and will be available exclusively through Brilliant Earth’s dedicated e-commerce website.
Founded in 2005, Brilliant Earth is an ethically sourced fine jewelry company that offers a proprietary product assortment, omni-channel shopping and a data driven business model.
Owned by Bazooka Brands, Ring Pop is a wearable candy brand that’s first launched in the 1980s. The brand is known for its bold colors, gem-shaped design and long-lasting fruity flavors.
Bazooka Brands is a division of the Bazooka Companies that produces high-quality candy products like Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop Bazooka bubble gum.
Image Source: Brilliant Earth, LLC.