TLL Staff
Independent licensing company Bulldog Licensing has been appointed to represent licensing and merchandising for BeddyByes in the UK and Ireland.
The agreement was made on behalf of Thunderbird Brands and Thunderbird Distribution, the show’s global consumer products brand manager and media distributor.
Created by JAM Media, BeddyByes is a preschool animated series designed to support positive sleep routines, helping very young children transition from playtime to bedtime.
“We’re delighted to partner with Bulldog Licensing to introduce BeddyByes to families across the UK and Ireland,” said JAM Media CEO John Rice. “From the outset, we wanted BeddyByes to feel like a warm, comforting blanket that kids could happily wrap themselves up in and parents can trust.
With Bulldog’s deep expertise and creativity, we’re excited to extend the joyful, reassuring world of BeddyByes into daily routines through products families will play with, enjoy, and love.”
The series, which launched on BBC iPlayer in May 2025 and premiered on CBeebies in June, has already secured broadcast partners including Ireland’s RTÉ, DR in Denmark, YLE in Finland and SVT in Sweden.
Narrated by Dawn French as Gramma Leeba, the show follows characters MeMo and BaBa as they make their nightly journey toward sleep on Planet BeddyByes.
Thunderbird is positioning the property for significant global licensing potential across toys, publishing, apparel, personal care, and sleep aids, with Bulldog taking the lead in the UK and Ireland.
“BeddyByes has been crafted and researched with enormous care to be a genuinely appealing addition to the sleeptime routine, one that both entertains and soothes children and supports parents, with its heart, humour and fun,” said Richard Goldsmith, President of Global Distribution and Consumer Products at Thunderbird Entertainment. “We are sure it will be welcomed by television platforms, parents and little ones alike, ushering in strong licensing opportunities across many categories.”
Who’s News: Visionary Licensing Boss Pam Kaufman Exits Paramount
Rob Corney, CEO of Bulldog Licensing, noted the series’ unique positioning in the preschool market.
“BeddyByes fills a real gap in the market for an engaging series designed to help very young children and their parents with sleep routines,” Corney said. “And it’s not just viewers who will welcome BeddyByes and its colourful and likeable characters. This is a show that many broadcasters and streaming platforms have been waiting for; one with a real point of difference that will also attract a wide range of licensees.
“We anticipate a great deal of excitement,” he added.
With BeddyByes securing a prime CBeebies Bedtime Block slot and leveraging research from child development expert Dr. Jacqueline Harding, both Thunderbird and Bulldog see strong potential for the series to become a trusted brand in preschool households and a valuable IP for licensees.