By Allison Watkinson
TLL Reporter
Bulldog Licensing has announced the release of two adult-oriented product ranges for the Sesame Street brand in the UK.
The new licensed Sesame Street collections include an apparel and accessories line from TruffleShuffle and a line of patches and badges from Pawprint Family.
“The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including a very receptive and enthusiastic adult market,” said Bulldog Licensing MD, Rob Corney. “TruffleShuffle and Pawprint Family are respected and popular names in their field, and we’re delighted to be partnering them as we continue the successful expansion of Sesame Street into carefully chosen adult-focused product lines.”
TruffleShuffle is a UK-based online retailer that offers licensed apparel, gifts and accessories based on pop-culture and entertainment brands.
The TruffleShuffle x Sesame Street collection includes t-shirts, hoodies, sweaters, tote bags, mugs, and more featuring characters from the Sesame Street TV series.
The collection launched exclusively on the TruffleShuffle website on June 23, 2023. Further additions to the product range are scheduled for release throughout the year.
Pawprint Family is a retail, manufacturing, and wholesale company that offers collectible embroidered patches and pin badges based on licensed entertainment, lifestyle, and corporate brands.
The Sesame Street x Pawprint Family product collection will feature both single characters and group poses of licensed Sesame Street characters that can be attached to clothing, bags, accessories and more.
The Sesame Street pin and patch range is scheduled to launch later this summer on multiple online retail platforms.
The debut of the Sesame Street collection will coincide with the launch of more than 200 other Pawprint Family product lines.
Products from the collection will also be featured in the prize bundles for this year’s Pawprint Family Golden Ticket Giveaway competition.
Sesame Street is a children’s entertainment brand and multi-media franchise that is owned by the global nonprofit organization, Sesame Workshop.