By Allison Watkinson
TLL Reporter
Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce.
The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag.
“At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences that celebrate their favorite superheroes,” said Burger King France manager, Elsa Faigenbaum. “These enchanting universes captivate young imaginations, and our collaboration aims to create moments of joy and adventure that will shine a spotlight on these beloved characters.”
Available at Burger King locations across France, the campaign is designed to appeal to young fans of the Miraculous and Ghostforce franchises’ through limited-edition King Jr. meal items, in-store scavenger hunts, restaurant decorations and more.
“The Ghostforce superheroes are adored by kids and tweens everywhere,” said Zag CEO, Jeremy Zag. “We are delighted to collaborate with Burger King on this initiative, which promotes both fun and nutritious meals while offering sustainable, eco-friendly premiums that align with our goals here at ZAG.”
The promotional items featured in the King Jr. meals include a range of eco-friendly Miraculous and Ghostforce paper collectibles and design details such as posters, stickers, meal packaging and an exclusive Dobble matching game.
“Families love Burger King for its perfect balance of flame-grilled flavor and comforting, familiar meals,” said Miraculous Corp VP, Luca Bonnechi. “Burger King’s passion for creativity shines through in activations, and we are thrilled to continue our successful partnership for Miraculous, bringing fans an exciting opportunity to engage with their favorite superheroes,” added Bonnechi. “We hope families enjoy playing Dobble together at mealtime as they connect over great food and fun.”
The licensed Burger King France promotion officially launched on October 22, 2024 alongside a national TV advertising campaign featuring the Miraculous superheroes, Ladybug and Cat Noir.