By Allison Watkinson TLL Reporter Mattel announced Wednesday a comprehensive Masters of the Universe publishing program launching throughout 2026. The new program is timed to coincide with the theatrical release of the live-action film from Amazon MGM Studios and Mattel Studios. The multi-format slate includes film-adjacent novels, original middle-grade stories, comics, … [Read more...] about Mattel Launches Masters of the Universe Publishing Program
Archive
Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
By Allison Watkinson TLL Reporter Clear vision and artistic creativity go hand in hand, inspiring a new Crayola-themed eyewear collection from Coral Eyewear in the UK. Coral Eyewear and Crayola have announced a multi-year licensing partnership to produce children's eyewear, which will launch at Asda Opticians locations across the United Kingdom this … [Read more...] about Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
Survivor Breaks Into Mobile Video Games to Mark 50th Season
By Gary Symons TLL Editor in Chief After 25 years, it's time to confess my guilty pleasure: I've watched every single episode of Survivor since the first contestants competed in Borneo starting May 31, 2000. I have to admit I didn't buy into the first episode, but my wife loved it, and by episode three I was also irretrievably addicted to the show. Ever since we’ve set … [Read more...] about Survivor Breaks Into Mobile Video Games to Mark 50th Season
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
Mainframe and Cookbook Media Join Forces on Production Partnership
By Gary Symons TLL Editor in Chief The trailblazing Vancouver animation studio Mainframe Studios has partnered with Cookbook Media to expand its production, distribution and licensing opportunities. Mainframe made history back in 1993 when it released 'Reboot', the very first CG (Computer Generated) animated TV series. Since then the studio has gone on to release other … [Read more...] about Mainframe and Cookbook Media Join Forces on Production Partnership
Pokémon to Acquire Its US Distribution Partner Excell Brands
By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is a leading U.S. distributor and category management service provider of trading cards and collectibles. While Excell has enjoyed a long and fruitful partnership with Pokémon, it … [Read more...] about Pokémon to Acquire Its US Distribution Partner Excell Brands
Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal
By Gary Symons TLL Editor in Chief The Canadian fashion giant Aritzia has leveraged its continued strength to acquire the U.S. brand Fred Segal, as well as the lease for its landmark location on Melrose Avenue in Los Angeles. Aritzia Inc. announced the acquisition of Fred Segal on Thursday, but did not reveal any financial terms for the deal, which sees a venerable fashion … [Read more...] about Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal
Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions announced Thursday the creation of 'Mister Rogers' Neighborhood Day', scheduled for March 1 when the team faces the Vegas Golden Knights. The partnership will feature co-branded … [Read more...] about Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
High Liner and Guinness Release Pub-Worthy Seafood Line
By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish 'n' chips and battered shrimp. High Liner and Guinness say their goal is to "bring the ultimate pub experience straight into homes" with the launch of Sea Cuisine Guinness Battered Fish Strips and … [Read more...] about High Liner and Guinness Release Pub-Worthy Seafood Line