The Licensing Letter

Consumer Electronics

Pininfarina and Globics Announce Licensing Agreement for Watches

The posh Italian design firm Pininfarina and Globics Technology will partner on state-of-the-art Hybrid and Smart Watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. The partnership combines the tech smarts of Globics Technology, a wholly-owned subsidiary of National Electronics Limited, and the haute couture fashion sense … [Read more...] about Pininfarina and Globics Announce Licensing Agreement for Watches

Hot Topic Creating Apparel Line for Stan Lee Centennial

By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands.  "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial

Microsoft and Meta Platforms Partner on Metaverse Expansion

By Allison WatkinsonTLL ReporterMicrosoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security.Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions.Microsoft and Meta's licensing partnership will expand on the security … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion

TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Smoby Toys and Kärcher Partner For Good Clean Fun

By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun

Thomson Expands into India Appliance Market Through Flipkart License

The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart.  The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson.  LicenseWorks is the leading full-service brand licensing agency in India specialized in the strategic brand … [Read more...] about Thomson Expands into India Appliance Market Through Flipkart License

Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art tools. “We’re excited to partner with Casely on an artistic line of products that consumers use every day,” said … [Read more...] about Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs

By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has ordered an injunction permanently prohibiting Armadillo (aka Dean Guitars) from using Gibson's classic designs and marks, including the ES, SG, the Flying V, Explorer Trademarks, and … [Read more...] about Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs

Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch