By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Consumer Electronics
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of Amy Winehouse. As part of that deal, the Amy Winehouse Foundation, which works to promote the late artist's legacy, will receive a portion of the proceeds … [Read more...] about Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
India will get access to Kodak's innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic wireless chargers compatible with the iPhone 12 and 13 series, designed for those needing high-speed wire-free charging while at … [Read more...] about Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that "unleash the power of expression," including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and … [Read more...] about Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
Casetify Releases New Disney Princess Line
Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your Own Princess. The fourth installment of this collaboration joins Disney’s Ultimate Princess Celebration, with the collection launching online at … [Read more...] about Casetify Releases New Disney Princess Line
Hisense Sponsoring 2022 FIFA World Cup
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
ZAG’s Miraculous Signs With Disney and New Product Partners
The hit series Miraculous - Tales of Ladybug & Cat Noir has been signed on for seasons four and five, and high ratings are now driving several new licensing deals. Julian Zag, Executive Vice President, Global Operations, says the company has signed several "top tier" partners over the past month for a wide range of consumer products and services. Newly signed consumer … [Read more...] about ZAG’s Miraculous Signs With Disney and New Product Partners
Mic Company Shure Looks For Licensing Partners
Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program By Gary Symons TLL Editor in Chief Shure is about as big a name as you'll find in the microphone and audio business, having provided mics for music, public speeches and journalists for close to a century. During my decade working as a broadcast journalist with CBC News in Canada, for … [Read more...] about Mic Company Shure Looks For Licensing Partners
Tetris Waffle Maker Shows You Should Play With Your Food
Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris waffle maker from Fizz Creations. Apparently, someone with a love of trapezoids realized waffles are just a lot of tasty Tetris shapes packed together, and decided … [Read more...] about Tetris Waffle Maker Shows You Should Play With Your Food