The Licensing Letter

Consumer Electronics

Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs

By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has ordered an injunction permanently prohibiting Armadillo (aka Dean Guitars) from using Gibson's classic designs and marks, including the ES, SG, the Flying V, Explorer Trademarks, and … [Read more...] about Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs

Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub

By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub

Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of Amy Winehouse. As part of that deal, the Amy Winehouse Foundation, which works to promote the late artist's legacy, will receive a portion of the proceeds … [Read more...] about Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India

India will get access to Kodak's innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic wireless chargers compatible with the iPhone 12 and 13 series, designed for those needing high-speed wire-free charging while at … [Read more...] about Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India

Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment

The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that "unleash the power of expression," including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and … [Read more...] about Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment

Hisense Sponsoring 2022 FIFA World Cup

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup

ZAG’s Miraculous Signs With Disney and New Product Partners

The hit series Miraculous - Tales of Ladybug & Cat Noir has been signed on for seasons four and five, and high ratings are now driving several new licensing deals. Julian Zag, Executive Vice President, Global Operations, says the company has signed several "top tier" partners over the past month for a wide range of consumer products and services. Newly signed consumer … [Read more...] about ZAG’s Miraculous Signs With Disney and New Product Partners