Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Consumer Goods
WildBrain CPLG Wins Global Contract to Represent Peugeot
By Allison Watkinson TLL Reporter Wildbrain CPLG scored a huge win, being appointed the global licensing agency for the massive French brand Peugeot. Most people outside of Europe know Peugeot best for its automotive brand, but the 210-year-old company is also a leading producer of many different products. Wildbrain CPLG was engaged by parent company … [Read more...] about WildBrain CPLG Wins Global Contract to Represent Peugeot
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion
Tesco Unveils Online Shop to Compete With Amazon in the UK
By Gary Symons TLL Editor in Chief The British supermarket giant Tesco is taking on Amazon, opening an online marketplace to sell a wide variety of products. While Tesco is primarily a grocer, the online shop will be selling things you wouldn't normally see in the grocery aisles, from furniture to toys, appliances to clothing. The Tesco shop has already put up roughly … [Read more...] about Tesco Unveils Online Shop to Compete With Amazon in the UK
Nelvana Named Canadian Licensing Agency for MGA Entertainment
By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
By Allison WatkinsonTLL ReporterAsembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market.Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods.Working alongside global … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Revere Ware Bringing Its Classic American Cookware to China
TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China
Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo