By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week
Domestics
Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
Minecraft Expands Merch Deal With Ukonic
The videogaming juggernaut Minecraft has announced it will continue and expand its ongoing relationship with Ukonic a licensed product specialist. Ukonic is an industry leader in licensed home and wellness products and works with many of the largest entertainment brands in the world. Ukonic’s expertise is to translate the brand story into product that is as unique as the … [Read more...] about Minecraft Expands Merch Deal With Ukonic
HGTV and National Tree Create a Christmas Collaboration
By Allison Watkinson TLL Reporter The HGTV Home Collection has partnered with the National Tree Company on an expansive consumer product range of licensed holiday décor. The licensed collection features over 300 holiday décor products including artificial trees and wreaths, stockings, ornaments, candles, holiday textiles, and more. HGTV is an American cable network that … [Read more...] about HGTV and National Tree Create a Christmas Collaboration
Smoby Toys and Kärcher Partner For Good Clean Fun
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun
Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
Jewel To Represent Breathe Live Explore for Global Licensing
Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing
FLYNN Collective to Rep Home Design Star Sabrina Soto
The HGTV Star and Latinx Home and Lifestyle expert, Sabrina Soto, has appointed FLYNN Collective to serve as her exclusive licensing agency. Soto is a first-generation Cuban-American who has become a bonafide star in the world of home design and fashion. She is a Design TV star with over 20 years on major networks including HGTV, TLC, NBC, and CBS. She currently stars in the … [Read more...] about FLYNN Collective to Rep Home Design Star Sabrina Soto
Brand Licensing: Flynn Collective and Clean Mama Partner Up
Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama. Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning and organization brand. In 2015, the company launched a branded line of natural cleaning products. “It’s an exciting time in the cleaning … [Read more...] about Brand Licensing: Flynn Collective and Clean Mama Partner Up