The Licensing Letter

Food and Beverages

Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

TLL Staff Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, is set to bring its signature coffee experience directly to consumers’ homes. With this latest venture, Dutch Bros is stirring up new possibilities, ensuring that fans can now wake up and smell the coffee, right from their own kitchens. Founded in 1992 by brothers Dane … [Read more...] about Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line

Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle

Unilever to Sell The Vegetarian Butcher to Vivera

By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera

Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

REDCON1 and Hostess Launch Licensed Protein Partnership

By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership

Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Ferrero Teams Up with DC and Funko for Chocolate Collab

By Allison Watkinson TLL Reporter Ferrero North America has partnered with Funko and Warner Bros. Discovery to bring licensed Funko Pop! x DC collectibles to its Kinder candy brands. Through the collaboration, the company has developed two licensed candy collections for its Kinder Joy and Kinder Chocolate labels. The deal was brokered through Warner Bros. Discovery … [Read more...] about Ferrero Teams Up with DC and Funko for Chocolate Collab