Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Food and Beverages
Absolut and LiQ Combine for Liquor-Infused Ice Cream
By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream
Barratt Sweets Enters Sports Market in Deal With Bulk
By Allison Watkinson TLL Reporter Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk. “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk," said Barratt director, Russell Tanner. "Barratt has been a trusted and … [Read more...] about Barratt Sweets Enters Sports Market in Deal With Bulk
Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola is releasing a new limited edition flavor called Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía. The release of Move follows other, similar limited edition launches including Starlight, Byte and Dreamworld. Unlike earlier flavors based on Coke, Move and its predecessors don't have a … [Read more...] about Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
The BAGuette: Panera’s Purse for Fashionistas and Foodies
By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies
Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters
By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters