It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga'Quincy McKinstry, better known as Kool-Aid McKinstry, is now working with the Heinz Kraft-owned property Kool-Aid. McKinstry and Kool-Aid announced the partnership Tuesday on Twitter, with the brand … [Read more...] about Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
Food and Beverages
Crown Royal Lights Up Deal For Grilling Products
Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by global brand extension licensing agency, Beanstalk. The new line of premium barbecue smoking products will include chips, chunks, … [Read more...] about Crown Royal Lights Up Deal For Grilling Products
Famed NYC Diner Signs Licensing Deal With White Coffee
Junior's Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior's Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn … [Read more...] about Famed NYC Diner Signs Licensing Deal With White Coffee
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
IMG Expanding Its PepsiCo Partnership
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership
Brandgenuity Enjoys Some Southern Comfort
Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac is one of America's oldest family-owned, privately held distillers, and Southern Comfort is arguably its most venerable brand. … [Read more...] about Brandgenuity Enjoys Some Southern Comfort
Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central
Diageo Becomes NFL’s First Spirits Sponsor
The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand's Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content … [Read more...] about Diageo Becomes NFL’s First Spirits Sponsor
Brand Central Turns Up The Heat With Takis Snacks
Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. “Takis continues to experience double-digit growth so it is the perfect time to partner with Brand Central to help us scale our consumer products program,"said Cristina Lopez … [Read more...] about Brand Central Turns Up The Heat With Takis Snacks
BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits
Buzzfeed's Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world's largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company's goal is to "make it easier than ever to cook … [Read more...] about BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits