The Licensing Letter

Food and Beverages

Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

Kona Ice Serves Up Some Cool Licensing with Brandgenuity

America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity

Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab

By Allison Watkinson TLL Reporter Nothing Bundt Cakes has unveiled a new collaboration with Kellanova for a licensed Bundtlet inspired by Frosted Strawberry Pop-Tarts. This new offering combines the taste of the Pop Tarts breakfast treat with Nothing Bundt Cakes' signature mini Bundt cakes. The Frosted Strawberry Pop-Tarts Bundtlet features a strawberry cake base enhanced … [Read more...] about Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab

Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

By Allison Watkinson TLL Reporter Brandgenuity has secured a flavorful licensing collaboration between the Mike’s Hot Honey condiment brand and Bush's Beans. The partnership between the two brands has resulted in a sweet and spicy addition to Bush's Beans product portfolio called Bush’s Grillin’ Beans Hot Honey. “As two brands known for great flavor and bringing people together … [Read more...] about Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide

By Allison Watkinson TLL Reporter Kraft Heinz is launching a licensed pancake syrup condiment collection inspired by flavors featured at IHOP restaurants. Designed for breakfast items like pancakes, waffles and French toast, the licensed syrup line from Kraft Heinz will introduce IHOP Original and Butter Pecan syrup products to grocery shelves throughout the United States. "At … [Read more...] about Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide

Broad Street Redefining Food and Beverage Brand Licensing

TLL FEATURE By now, everyone in the food and beverage industry should know Broad Street Licensing Group. Not only are they one of the top 20 licensing agencies in the world but Broad Street is considered to be in the top two in food and beverage licensing. Broad Street isn’t your average brand licensing agency—they’re a global brand licensing powerhouse agency, … [Read more...] about Broad Street Redefining Food and Beverage Brand Licensing

Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle

By Gary Symons TLL Editor in Chief I scream, you scream, we all scream ... for bubble tea? You read that right. Kung Fu Tea has just announced a strategic licensing agreement with Secret Creamery to bring 'boba' to the ice cream aisle. This collaboration, brokered by Cronus Global, comes just in time to cool off during this record breaking summer. If you're not … [Read more...] about Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle

Sour Patch Kids and Snapple Launch Fruity Candy Collab

By Allison Watkinson TLL Reporter Mondelēz International and Keurig Dr Pepper are launching a fruit-flavored collaboration that combines the Sour Patch Kids candy brand with Snapple juice flavors. "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Mondelēz International manager, Grace Howard. "And … [Read more...] about Sour Patch Kids and Snapple Launch Fruity Candy Collab