By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Food and Beverages
Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
TLL Staff Canadian fitness enthusiasts can now enjoy protein shakes with the great taste of Kellogg's Frosted Flakes and Froot Loops. Six Star Pro Nutrition and Kellogg’s cereal flavors have teamed up to create the ultimate athlete’s dream: Kellogg’s Frosted Flakes and Kellogg’s Froot Loops flavored SIX STAR 100% Whey Protein Plus. This partnership also allows Team … [Read more...] about Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
By Gary Symons TLL Editor in Chief If you're like the Grinch and just trying to get through the holidays with mind and soul intact, you might want to check out the Grinch's kit from Uber One. The ride hailing and food delivery company Uber One is partnering with Dr. Seuss Enterprises to release A Very Grinchmas Kit, telling the Grinch story with (what else?) … [Read more...] about Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend
Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween
By Allison WatkinsonTLL ReporterKrispy Kreme and Warner Bros DGCP are celebrating Halloween with limited-edition licensed doughnut packs based on the Scooby-Doo franchise.“We’ve asked Scooby-Doo and his friends to solve The Case of the Disappearing Doughnuts because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately,” said Krispy … [Read more...] about Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection