By Allison Watkinson TLL Reporter Transport for London, IMG and Crush Creative have launched a TfL children's style guide to serve as a toolkit for current and future licensing partners. "TfL has long captured the imagination of children worldwide, representing not just transport, but the spirit of adventure, curiosity, and exploration," said IMG SVP, Tim Smith. "This … [Read more...] about Transport for London Launches Children’s Style Guide with Crush Creative
Government
Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG