Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Licensing Agencies
Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
By Gary Symons TLL Editor in Chief Leading global licensing agency Beanstalk has just been appointed to represent the historic Ritz Paris hotel brand. Ritz Paris is one of the world's most famous hotels since it was founded and built by the legendary César Ritz more than 125 years ago. The hotel is so synonymous with glamor and opulence that the very name “Ritz” has … [Read more...] about Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
Africa Celebrates Its First-Ever Licensing Trade Show
TLL Staff The continent of Africa celebrated its first-ever brand licensing event, called Brand Licensing Africa. The trade show and conference was held as the licensing industry's growth is accelerating in the region, accompanied by developments in African entertainment sectors, such as the animation and film industries. Brand Licensing Africa was held to enable … [Read more...] about Africa Celebrates Its First-Ever Licensing Trade Show
Bulldog to Manage UK Licensing for Comics Brand Beano
TLL Staff The independent licensing agency Bulldog Licensing has been appointed as UK licensing agent for Beano, one of the country's most recognizable brands in children’s entertainment. The appointment was unveiled recently at Brand Licensing Europe, and as UK comic fans celebrated National Comic Book Day. Bulldog made a splash for the brand at BLE, as their stand … [Read more...] about Bulldog to Manage UK Licensing for Comics Brand Beano
Getting to The Point.1888: The Will Stewart Interview
By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
How Tycoon Became the Leader in Latin American Licensing
By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing
WildBrain CPLG Restructures Senior Leadership Team
By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand
TLL Staff The global trade association Licensing International has named retail expert Lisa Sweeney as its new MD for Australia and New Zealand. “Lisa’s expertise in retail will be instrumental as we work to expand our offerings in Australia and New Zealand,” said Maura Regan, President of Licensing International. “We are thrilled to welcome her as our newest MD and look … [Read more...] about Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand