By Allison Watkinson TLL Reporter Wendy's has partnered with Girl Scouts of the USA (GSUSA) for a limited-edition Thin Mints Frosty menu item. Available in chocolate and vanilla flavors, the licensed Frosty features a Thin Mints-inspired cookie crumble sauce that is swirled into the dessert and piled on the top. "The friendship between Wendy's and Girl Scouts of the … [Read more...] about Wendy’s and Girl Scouts USA Debut Thin Mint Frosty
Non-profits
True Food Kitchen Partners with SZA for New CZA Salad
By Allison Watkinson TLL Reporter True Food Kitchen and SZA have partnered for a licensed menu collaboration called the SZA CZA salad. Available at all 46 True Food locations, the SZA CZA salad is an updated spin on the restaurant's kale caesar salad that is inspired by the award-winning artist's favorite ingredients. "This partnership is a perfect blend of what we're … [Read more...] about True Food Kitchen Partners with SZA for New CZA Salad
Mattel Gives Back with 80th Anniversary Campaign
By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign
Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
POC Conference 2025 Set to Showcase an Industry Striving for Change
Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
Transport for London Launches Children’s Style Guide with Crush Creative
By Allison Watkinson TLL Reporter Transport for London, IMG and Crush Creative have launched a TfL children's style guide to serve as a toolkit for current and future licensing partners. "TfL has long captured the imagination of children worldwide, representing not just transport, but the spirit of adventure, curiosity, and exploration," said IMG SVP, Tim Smith. "This … [Read more...] about Transport for London Launches Children’s Style Guide with Crush Creative
Smiley and Choose Love Spotlight Human Rights in New Campaign
By Gary Symons TLL Editor in Chief Smiley News has teamed up with the refugee charity Choose Love to promote the 75th anniversary of the Universal Declaration of Human Rights. The campaign, undertaken with the help of global artists, aims to spotlight the enduring importance of human rights, while raising awareness and funds for Choose Love through the Matchmaker for … [Read more...] about Smiley and Choose Love Spotlight Human Rights in New Campaign
Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Lesley Bourns to the role of SVP for the company's international social impact (ISI) department. In her new position at the company, Bourns will be responsible for overseeing the ISI department as it develops and executes international media-driven educational initiatives across several key outcome areas. These … [Read more...] about Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand
TLL Staff The global trade association Licensing International has named retail expert Lisa Sweeney as its new MD for Australia and New Zealand. “Lisa’s expertise in retail will be instrumental as we work to expand our offerings in Australia and New Zealand,” said Maura Regan, President of Licensing International. “We are thrilled to welcome her as our newest MD and look … [Read more...] about Who’s News: Lisa Sweeney Appointed MD for Licensing International in Australia & New Zealand