TLL Staff British confectionery maker Swizzels has teamed with English Cheesecake Company to launch a new dessert inspired by the brand’s popular Squashies candy. The collaboration, brokered by Blonde Sheep Licensing, will see the debut of Squashies Cheesecake Slices in Sainsbury’s stores beginning on September 11. The dessert combines layers of fruit-flavored … [Read more...] about Swizzels and English Cheesecake Partner on a Very British Dessert
Corporate
Protecting Brands in the Age of AI: A Conversation with JPatton
JPatton’s layered security labels combine currency-grade printing, holography, and forensic codes to protect against counterfeiting. Image courtesy of JPatton. How JPatton Has Adapted to Protect Brands From New Threats to IP In an era when counterfeiters move at the speed of AI, brands are under constant attack. Fake merchandise, unauthorized product diversion, and digital … [Read more...] about Protecting Brands in the Age of AI: A Conversation with JPatton
Circle K and Guy Fieri Fire Up Flavorful Collaboration
By Allison Watkinson TLL Reporter Alimentation Couche-Tard and Guy Fieri are teaming up to bring a selection of Flavortown menu items to Circle K convenience stores. The collaborative partnership will bring a total of 11 licensed items to participating Circle K and Holiday Stationstore locations. “Flavortown is as much a lifestyle as it is a place so when it comes … [Read more...] about Circle K and Guy Fieri Fire Up Flavorful Collaboration
Fanta Putting Horror Icons on Soda Cans for Halloween
By Gary Symons TLL Editor in Chief This Halloween, some of cinema’s most infamous villains won’t just be lurking in theaters and haunted houses; they’ll be staring back from soda cans. Fanta announced Tuesday it is partnering with Universal Pictures and Blumhouse to launch a global Halloween campaign featuring five horror icons. They include Chucky from the “Child’s Play” … [Read more...] about Fanta Putting Horror Icons on Soda Cans for Halloween
Kraft Heinz to Split Into Two Independent Companies in 2026
By Gary Symons TLL Editor in Chief Image credit: Photo of the Kraft Heinz global headquarters, courtesy of The Kraft Heinz Co. Earthshaking news in the food and beverage sector as Kraft Heinz, one of the world's largest food brands, announced it is splitting the company into two separate entities. The Kraft Heinz Co. says its board of directors has unanimously approved a … [Read more...] about Kraft Heinz to Split Into Two Independent Companies in 2026
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line