By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
Ecommerce
Macy’s to Offer New Collection From Gap in First Ever Collaboration
By Allison Watkinson TLL Reporter Macy’s and Gap are launching an exclusive new collection of sleepwear, underwear and intimates in the companies' first collaboration. “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Gap president, Adrienne Gernand. “This launch is an opportunity to … [Read more...] about Macy’s to Offer New Collection From Gap in First Ever Collaboration
Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
By Allison WatkinsonTLL ReporterMacy’s, Inc. has announced the appointment of Massimo (Max) Magni as its new chief customer and digital officer. Founded in 1858, Macy's Inc. is a U.S. department store chain that currently operates an extensive ecommerce business alongside numerous brick-and-mortar retail locations across the country. In his new role at Macy's, Magni will guide … [Read more...] about Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Who’s News: Toho Announces New Hires To Guide eCommerce Expansion
By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion
Shoppers Ignore Downturn, Notch Record Spending for Black Friday
By Gary Symons TLL Editor in Chief Online shoppers thumbed their noses at inflation and a looming recession, setting a new record for online Black Friday spending. Figures from Adobe Analytics showed US consumers spent a record $9.12 billion while online shopping Friday, an increase of 2.3% over last year, and surpassing the previous online Black Friday record of $9.03 … [Read more...] about Shoppers Ignore Downturn, Notch Record Spending for Black Friday
Retail Trends: Christmas a Bit Less Merry in 2022
NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022
Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site
By Allison Watkinson TLL Reporter Jade City Foods and Dr. Seuss Enterprises have launched a co-branded e-commerce website for their limited edition Grinch-themed product line. The products in the licensed collection include coffee, hot chocolate, matcha, and hot sauce featuring characters from How The Grinch Stole Christmas! such as the Grinch, Max, and Cindy-Lou Who. … [Read more...] about Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site
Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle