By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week
Specialty Stores
Wet Seal Announces Major Shift From Traditional Retail
By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Tetris and 7-Eleven Join Forces for Snackables and Stackables
By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
Care Bears Bring The Love To Global Partnership With MINISO
By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO
Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
Latest Data Predicts a Not So Merry Xmas For Toys, Retail
By Gary Symons TLL Editor in Chief The licensing industry should lower expectations for the coming holiday season, as retail sales fell slightly in October, and toy sales are down overall. The US Commerce Department reported retail sales fell slightly in October by 0.1%. That's not great, but the good news is that economists were expecting a greater decline, based on … [Read more...] about Latest Data Predicts a Not So Merry Xmas For Toys, Retail
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products
Macy’s to Offer New Collection From Gap in First Ever Collaboration
By Allison Watkinson TLL Reporter Macy’s and Gap are launching an exclusive new collection of sleepwear, underwear and intimates in the companies' first collaboration. “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Gap president, Adrienne Gernand. “This launch is an opportunity to … [Read more...] about Macy’s to Offer New Collection From Gap in First Ever Collaboration
Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
Concept One Releasing Magical Harry Potter Backpacks
TLL Staff Concept One Accessories will be releasing a line of backpacks, perfect for carrying your wand and other school supplies, for LA retailer Fred Segal. The new line of backpacks are being produced in partnership with Warner Bros. Discovery Global Consumer Products for release on Aug. 15, 2023. The line features a range of cross body and mini backpacks designed to give … [Read more...] about Concept One Releasing Magical Harry Potter Backpacks