By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Electronic Media
TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Google Reaches Agreement to Pay Canadian Media For News Content
By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
By Allison Watkinson TLL Reporter Punchbowl has partnered with Warner Bros Discovery for a digital invitation collection based on licensed DC Super Heroes, FRIENDS, and Harry Potter characters. The design of the co-branded invitations are intended to match the appearance and visual texture of traditional paper letters, envelope liners, postage stamps and greetings. A subsidiary … [Read more...] about Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
PBS KIDS Expands Growing Library of Podcasts
By Allison WatkinsonTLL ReporterPBS KIDS is adding new audio content to its portfolio of family-friendly podcast series for release this this fall.The new content will include an original podcast series called Jamming On The Job, a new season of The Arthur Podcast and a new series called Playdate With The Wombats!.“We’re so excited to introduce kids to fresh, fun podcasts that … [Read more...] about PBS KIDS Expands Growing Library of Podcasts
Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
TheSoul Publishing Hires Three Agencies for Global Licensing
By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing
Roku’s New TVs Could Be A Risky Licensing Move
By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move