By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
Restaurants
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
Fall Asleep to the Sound of Frying Chicken With KFC Licensing Deal
By Gary Symons TLL Editor in Chief So, KFC and the tech company Hatch are betting the sound of frying chicken will send you quickly off to dreamland. In what is definitely one of the more unusual licensing deals we've seen, Hatch has licensed the sound of Kentucky Fried Chicken's new KFC Original Recipe Tenders, for use on its Hatch Restore 2 smart sleep devices. "Did you … [Read more...] about Fall Asleep to the Sound of Frying Chicken With KFC Licensing Deal
Burger King France Launches Campaign With Miraculous and Ghostforce
By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
IHOP is Working For The Weekend With Rock Band ‘Loverboy’
By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’
Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
By Allison Watkinson TLL Reporter Del Taco and Trejo’s Tacos have launched a licensing partnership to feature Trejo's roasted pork Al Pastor menu items at Del Taco restaurants. Al Pastor is a traditional Mexican dish that features fire-roasted pork that is marinated in a mixture of chipotle, onions, garlic and sweet pineapple juice. "Teaming up with Del Taco to roll out this … [Read more...] about Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
Impossible Foods Opens an Impossible Restaurant
By Allison Watkinson TLL Reporter Impossible Foods has opened an in-person food-service concept in the XMarket Food Hall through a licensing partnership with Veg House and PlantX Life.Leased through PlantX Life and managed by Veg House, the Impossible Quality Meats pop-up restaurant will offer a plant-based menu that spans small plates, main courses, brunch offerings and … [Read more...] about Impossible Foods Opens an Impossible Restaurant
Cinnabon and Warheads Launch Sweet and Sour Collaboration
By Allison Watkinson TLL Reporter Cinnabon has launched a licensing partnership with Warheads to introduce two limited-edition sour candy-flavored menu items. "We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products," said Warheads VP, Lindsay Karlin. "It’s incredible to see two inventive brands like … [Read more...] about Cinnabon and Warheads Launch Sweet and Sour Collaboration