Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick
Celebrity
Roblox Star Signed By Semaphore
As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That's the case with Megan 'Megan Plays' Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, … [Read more...] about Roblox Star Signed By Semaphore
CreateOn Partners With The Beatles
The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents a new pinnacle of design and versatility for CreateOn. Individual tiles can be configured into multiple structures including the … [Read more...] about CreateOn Partners With The Beatles
Marilyn Monroe Makeup Line Launched By Besamé
Marilyn Monroe, one of the 20th century's most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes … [Read more...] about Marilyn Monroe Makeup Line Launched By Besamé
Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
In the days of social media influencers, a top 'property' like YouTube star Charlotte M can be just as big a deal in the licensing industry as a corporate or entertainment brand ... even at the young age of 13-years-old! Just ask Maurizio Distefano Licensing (MDL), which has been appointed as worldwide licensing agent for Charlotte M., a young YouTuber who at 13 is already a … [Read more...] about Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
Nike Loses Kobe Bryant License As Talks Fail
The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside … [Read more...] about Nike Loses Kobe Bryant License As Talks Fail
NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Nic Cage Film Willy’s Wonderland Appoints Radar Licensing
The film Willy's Wonderland has appointed Radar Licensing of Brooklyn as its global licensing agent as Landmark Studio Group develops a worldwide consumer products retail program for the horror thriller, starring Nicolas Cage with Emily Tosta, Ric Reitz, Chris Warner, and Beth Grant. Landmark says Radar Licensing will create a comprehensive licensing and merchandising program … [Read more...] about Nic Cage Film Willy’s Wonderland Appoints Radar Licensing
William Shatner Creates AI Version of Himself
By Gary Symons TLL Editor in Chief In a move worthy of Captain James T. Kirk, actor William Shatner celebrated his 90th birthday by being the first person to create an 'AI' version of himself, using technology by the LA company StoryFile. In doing so, Shatner is not exactly 'beaming himself up', but for future generations the effect is that Shatner has created a version of … [Read more...] about William Shatner Creates AI Version of Himself