The Licensing Letter

Entertainment/Character

RWS Global Unveils Expansion Plans with New Offices and Partnerships

TLL Staff Live entertainment specialist RWS Global has revealed its latest steps for global growth with the opening of new offices in Shanghai and Orlando. These expansions underscore the company’s commitment to revolutionizing the location-based entertainment industry and strengthening its presence in Asia and beyond, the company says. The Shanghai headquarters will … [Read more...] about RWS Global Unveils Expansion Plans with New Offices and Partnerships

Viral Bluey Book Series Launches Two New Titles

By Gary Symons TLL Editor in Chief Much like the juggernaut kids series Bluey, the Bluey Book Reads is exploding as two new titles are coming to YouTube and Bluey.tv. BBC Studios together with Ludo Studio have released two new Bluey Book Reads that are designed to get fans of the hit TV show Bluey in the mood for Christmas. The series was created by Ludo Studio and … [Read more...] about Viral Bluey Book Series Launches Two New Titles

Steven Singer’s Gold Dipped Roses for the Witches of Wicked

By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working with Universal Pictures … [Read more...] about Steven Singer’s Gold Dipped Roses for the Witches of Wicked

Paw Patrol Pumps Up Celebs with Promotional PupTalk

By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using … [Read more...] about Paw Patrol Pumps Up Celebs with Promotional PupTalk

Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal

By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal

Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce