By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
Entertainment/Character
Bulldog to Manage UK Licensing for Comics Brand Beano
TLL Staff The independent licensing agency Bulldog Licensing has been appointed as UK licensing agent for Beano, one of the country's most recognizable brands in children’s entertainment. The appointment was unveiled recently at Brand Licensing Europe, and as UK comic fans celebrated National Comic Book Day. Bulldog made a splash for the brand at BLE, as their stand … [Read more...] about Bulldog to Manage UK Licensing for Comics Brand Beano
Brown Toy Box Launching STEAM Toys for Iyanu Series
By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series
Develop Your Own Scooby Doo Character With Acme Character Studio
By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio
US Trademark Office Cancels Marvel and DC’s ‘Super Hero’ Marks
By Gary Symons TLL Editor in Chief Holy trademark battle, Batman! Marvel and DC have lost their exclusive right to the term 'super hero'. At least, for now. The stunning development came about when a U.S. Trademark Office tribunal canceled a set of 'Super Hero' trademarks that were jointly owned by comic giants Marvel and DC. The move came at the request of a … [Read more...] about US Trademark Office Cancels Marvel and DC’s ‘Super Hero’ Marks
Fred Rogers Expands Theme Park Deal With Palace Entertainment
By Allison Watkinson TLL Reporter Fred Rogers Productions is getting into the theme park business in a big way, expanding its agreement with partner Palace Entertainment. Fred Rogers, named for the popular star who created the PBS hit Mr. Rogers' Neighborhood, has signed a multi-year licensing deal for six Palace Entertainment theme parks across the United States. This new … [Read more...] about Fred Rogers Expands Theme Park Deal With Palace Entertainment
It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
TLL Staff The spooky season is here, and Warner Bros. Discovery is pulling out all the stops for a Scooby-Doo promotion with new programming and licensed products. The month-long celebration is dedicated to Scooby-Doo and the Mystery Inc. Gang, and will also mark the 25th anniversary of the film Scooby Doo and the Witch's Ghost, and the characters the Hex … [Read more...] about It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
Cloudco Announces Wave of Partnerships and Promotions
By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions
China’s Popular ViViCat Series Going Global
By Gary Symons TLL Editor in Chief Chances are you've never heard of ViViCat, so it might surprise you the short-form series The Daily Life of ViViCat reached 55 million viewers in its first season, with 3 billion views. Airing as the number three show on China's Tencent Video streaming service, ViViCat has been a breakout hit for the Chinese studio Beijing Miaow's House … [Read more...] about China’s Popular ViViCat Series Going Global
Peanuts’ Licensing Program Sees Global Growth
By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth