Retail sales of licensed merchandise based on estate properties reached $2.29 billion in 2016, up 1.0% from $2.27 in 2015 for the U.S./Canada, according to TLL's Annual Licensing Business Survey. Note that retail sales for the property type includes only deceased celebrities whose licensing strategies remain the same in death as in life. Deceased musicians, artists, and … [Read more...] about Estate-based Sales Edge Up 1.0% to Reach $2.29 Billion
Estates
TLL’s Guide to Estate-based Properties
Estate licensing includes deceased celebrities who would fall under the “Celebrities” category in life. Deceased celebrities whose licensing strategies remain the same in death as in life, primarily musicians, artists, and athletes, remain in “Music,” “Art,” and “Sports,” respectively. There are a few exceptions: Celebrities that started in one of those categories but have come … [Read more...] about TLL’s Guide to Estate-based Properties
Freshness Eludes Celebrity Scents
By Marcy Magiera Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting recent sales declines as a result of soft demand for mass market scents. Elizabeth Arden reported earlier this month that sales for its fiscal second quarter, ended … [Read more...] about Freshness Eludes Celebrity Scents
The State of Estates
By Karina Masolova They may be dead, but they're not gone. Estate licensing, for deceased celebrities who would fall under the celebrities category in life, made up 2.3% of all licensing revenue in 2014. After gaining 1.3% in 2013, estate-based sales fell 1.0% in 2014 to $2.25 billion. Retail success in was largely limited to a couple of dominant properties, notably Marilyn … [Read more...] about The State of Estates
EA Brings Bruce Lee Back to Life for UFC Mobile Game
By Glenn S. Demby, Esq. With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon—or anywhere else in the last 32 years for that matter. A game feature lets users play as Bruce Lee in four weight divisions. EA is also running a promotion through September 3 allowing users to … [Read more...] about EA Brings Bruce Lee Back to Life for UFC Mobile Game