By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Experiential Licensing
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
RWS Global Acquires Great Big Events, Launches New Sports Division
By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
emoji and Unis Technology Create ’emojiplanet’ Entertainment Centers
By Gary Symons TLL Editor in Chief Now, here's some news to put a smile on your face! 😃 The emoji company has just announced the development of emoji branded entertainment centers, under the brand name emojiplanet. The deal was brokered by Wildbrain CPLG, representing the emoji company, and Cronus Global, representing UNIS Technology. The landmark development is … [Read more...] about emoji and Unis Technology Create ’emojiplanet’ Entertainment Centers
Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
By Allison Watkinson TLL Reporter Sesame Workshop has launched new Sesame Street-themed educational resources and licensing promotions in celebration of Autism Acceptance Month. The branded Autism Acceptance Month educational resources are focused on the value and importance of animal interaction for children and adults on the autism spectrum. The new bilingual resources … [Read more...] about Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park
By Allison Watkinson TLL Reporter Falcon’s Creative Group has been named master planner, attraction designer and creative guardian of the first-ever Dragon Ball theme park. Falcon's Creative Group is a division of Falcon’s Beyond Global, Inc. Unveiled at AnimeJapan on March 22, the Dragon Ball theme park experience will span over 500,000 square meters and will be a … [Read more...] about Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park
Sesame Street Is Literally Moving to the American Dream Entertainment Complex
By Gary Symons TLL Editor in Chief The next time someone asks me how to get, how to get to Sesame Street, I'll have an answer. It's over in New Jersey at the American Dream entertainment center. The big move for Sesame Street and its cast of characters is happening as American Dream and Sesame Workshop collaborate on a new 'Sesame Street Learn & Play Educational … [Read more...] about Sesame Street Is Literally Moving to the American Dream Entertainment Complex
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
By Gary Symons TLL Editor in Chief The experiential entertainment company Falcon’s Beyond Global, Inc. is now sharing its technology with other companies. The move marks a major shift in the company's growth strategy. Formally Falcon's Beyond created experiential entertainment offerings, including entire theme parks, usually in a partnership. Now, the company is offering … [Read more...] about Theme Parks Can Now License Experiential Tech From Falcon’s Beyond