By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Publishing
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
By Gary Symons TLL Editor in Chief The tough but lovable street cat Heathcliff is back, with a new licensing program marking the popular character’s 50th anniversary. The TLL Top 20 licensing agency Licensing Haus is taking the helm for the new program, which is coming off of two successful launches from streetwear fashion studios The Hundreds and Sleepy Peach. But … [Read more...] about Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong … [Read more...] about Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment
Back to the Future, as Flash Gordon Returns for 90th Anniversary
By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary
Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Fiction Becomes Reality, as Warner Licenses Readyverse Studios to Create a Real Version of the Metaverse as Depicted in the Novel and Film Ready Player One By Allison Watkinson TLL Reporter Futureverse has launched a new web3 initiative called Readyverse Studios to bring Ernest Cline's Ready Player One sci-fi franchise to the metaverse. Readyverse Studios was created by … [Read more...] about Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
The Tolkien Lawsuit: One Copyright to Rule Them All
JRR Tolkien Estate Wins Two Lawsuits Against Author Infringing on Its IP By Allison Watkinson TLL Reporter The Estate of JRR Tolkien has successfully won two US court rulings concerning copyright infringement on The Lord of the Rings book series. The subject of the copyright infringement court cases concerned an unauthorized sequel novel called The Fellowship of the … [Read more...] about The Tolkien Lawsuit: One Copyright to Rule Them All
The Grinch Podcast Greenlit for Second Festive Season
TLL Staff Following a stellar debut season, the podcast streamer Wondery announced it is greenlighting a second season of its breakout hit ‘Tis The Grinch Holiday Podcast. “The Grinch told me that he found being a talk show host was a surprisingly satisfying experience!" said Marshall Lewy, Chief Content Officer for Wondery. "Sure he was a curmudgeon on set, but ‘Tis The … [Read more...] about The Grinch Podcast Greenlit for Second Festive Season
Penguin Ventures Wins Rights to CP Program For ‘Who’s In Your Book’ Series
By Allison Watkinson TLL Reporter Penguin Ventures has bagged the global rights to create a consumer products program for Tom Fletcher’s bestselling Puffin picture book series, ‘Who’s in Your Book?’ Fletcher is a number-one bestseller and one of the UK’s most popular children’s authors. His debut middle-grade novel, ‘The Christmasaurus,’ was the biggest of 2016 and was … [Read more...] about Penguin Ventures Wins Rights to CP Program For ‘Who’s In Your Book’ Series