By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing
Social Media
Who’s News: Invisible Universe hires New Head of Licensing
By Allison WatkinsonTLL ReporterThe internet-based animation studio Invisible Universe has hired Shane Mang from Spin Master as their new Head of Licensing. Invisible Universe is an entertainment technology company that focuses on creating and developing original character IPs in partnership with high-profile celebrities. These celebrities include Serena Williams, Jennifer … [Read more...] about Who’s News: Invisible Universe hires New Head of Licensing
Brown & Friends: Social Media Stickers Inspire New Netflix Series
By Allison Watkinson TLL Reporter The new Netflix series Brown and Friends from the digital entertainment company IPX is launching its first season in celebration of the IPs’ 10th anniversary. The Brown and Friends animated Netflix series is based on the IPX original character IP Line Friends. The Line Friends brand was originally created in 2011 as stickers on the … [Read more...] about Brown & Friends: Social Media Stickers Inspire New Netflix Series
TheSoul Publishing Acquires Majority Stake in Underscore
By Allison WatkinsonTLL ReporterThe digital content studio TheSoul Publishing has acquired a majority stake in the talent management firm, Underscore Talent.Founded in 2021, Underscore Talent is known for its 360° management strategy. It assists its diverse client base with brand partnerships, consumer products, ecommerce, social media, publishing, content distribution, live … [Read more...] about TheSoul Publishing Acquires Majority Stake in Underscore
Pinterest Pens Partnership To Bring Music To Its Video Service
By Gary Symons TLL Editor in Chief The social media site Pinterest has inked a critical licensing deal for music from Warner Music Group, Warner Chappell, Merlin and BMG. With short video content all the rage on social media channels, this agreement will allow Pinterest users to combine songs from top artists with their short videos. “Music plays a vital role in elevating … [Read more...] about Pinterest Pens Partnership To Bring Music To Its Video Service
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison WatkinsonTLL ReporterMicrosoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security.Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions.Microsoft and Meta's licensing partnership will expand on the security … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Hot Topic Screams Into The Metaverse For Roblox Halloween
By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween
Who’s News: Zigazoo Appoints President of Consumer Products
By Allison Watkinson TLL Reporter The children's social media network Zigazoo has appointed industry veteran Ashley Mady as its new President of Consumer Products. In the newly created role, Mady will spearhead physical and digital consumer product initiatives, which consist of digital assets such as NFT's, physical merchandise, and a fusion of the two categories. “Brands … [Read more...] about Who’s News: Zigazoo Appoints President of Consumer Products
UNIS Arcade Deal Makes Emoji Smile :-)
By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was … [Read more...] about UNIS Arcade Deal Makes Emoji Smile :-)
Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok