By Gary Symons TLL Editor in Chief Pretty much anyone in licensing can tell you that YouTube has spawned some of the most successful brands in the world. Whether it’s MrBeast, the kids’ show Cocomelon, Baby Shark or Ryan’s World, YouTube streamers aren’t just attracting eyeballs—they’re attracting lucrative and mutually beneficial licensing … [Read more...] about Viral YouTube Hit Super Simple Songs at Licensing Expo
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Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Donna Summer’s Widower Sues Kanye West for ‘Stealing’ Hit Song
By Gary Symons TLL Editor in Chief The estate of the late disco queen Donna Summer is suing Kanye West and Ty Dolla $ign, alleging they used her song I Feel Love without permission. The suit is being brought by Summer's widower Bruce Sudano, who is also the executor of her estate. Filed in California on Tuesday, the lawsuit alleges West and Ty initially asked for permission … [Read more...] about Donna Summer’s Widower Sues Kanye West for ‘Stealing’ Hit Song
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
By Gary Symons TLL Editor in Chief Another day, another game changing licensing deal involving The Walt Disney Company. Disney and Sony Pictures have just announced a multi-year content licensing agreement that will bring Sony's box office films to streaming platforms owned by Disney. The agreement starts with all films produced by Sony since 2022, as well as rights to some … [Read more...] about Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
Must Read: Universal Music Calls Time Out on TikTok Agreement
By Gary Symons TLL Editor in Chief Universal Music Group just dropped a bomb on TikTok, saying it will back out of its music licensing agreement with the social media giant. The music publisher, one of the global 'Big Three' that dominates the industry, says it will remove all songs from TikTok, accusing the company of trying to bully them into taking a bad deal over … [Read more...] about Must Read: Universal Music Calls Time Out on TikTok Agreement
Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown
TLL Staff W Network's licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas. W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through … [Read more...] about W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown
Netflix Signs Long-Term Licensing Deal With Fanattik
By Allison WatkinsonTLL ReporterFanattik has secured a multi-year agreement with the Netflix streaming platform for licensed merchandise based on popular Netflix series.Licensed products featuring the Netflix Original series Stranger Things, The Witcher and One Piece will be distributed to retailers in the UK, Europe and internationally beginning in Q2 2024.“Both Fanattik and … [Read more...] about Netflix Signs Long-Term Licensing Deal With Fanattik