By Gary Symons TLL Editor in Chief The Entertainment and Character sector drives more sales of licensed products and services than any other, so the characters you see depicted form a critical part of the licensing mix. According to recent research, however, both the entertainment and licensing industries are missing out on sales due to a lack of diversity in the mix … [Read more...] about Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
TV Series
ITV Named Licensing Representative for The Masked Singer UK
By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
Lion Forge: The Studio Forging More Diverse Programming in Animation
By Gary Symons TLL Editor in Chief It’s probably fair to say that increased diversity in the entertainment industry has been driven primarily by activism by under-represented groups, particularly women, racial minorities and the LGBTQ+ community. But it’s also true that the industry is getting the message, and now understands that having diversity both in characters … [Read more...] about Lion Forge: The Studio Forging More Diverse Programming in Animation
Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director
By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director
CBS in Legal ‘Jeopardy’ Due To Sony’s Game Show Lawsuit
By Gary Symons TLL Editor in Chief Sony Pictures Television is suing CBS, claiming the network failed to meet its contract obligations for popular game shows Jeopardy! and Wheel of Fortune. As well, Sony alleges CBS entered into unauthorized distribution deals in foreign markets. “As stated in our complaint, CBS has been egregiously undercutting the value and profitability … [Read more...] about CBS in Legal ‘Jeopardy’ Due To Sony’s Game Show Lawsuit
Barney’s Back in New Mattel x Nelvana Series
By Allison Watkinson TLL Reporter Nelvana and Mattel Television Studios are co-producing a new animated series for the Barney franchise following a fourteen-year hiatus for the children's entertainment brand. The new Barney's World animated series follows the classic Barney character and his friends as they play on a playground and learn life lessons about love, … [Read more...] about Barney’s Back in New Mattel x Nelvana Series
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is launching a new brand called Dr. Seuss Babies for the infant category that features tiny versions of classic Dr. Seuss characters. To support the new brand's launch, Dr. Seuss Enterprises is kicking off an extensive licensing and merchandising program featuring the Dr. Seuss Babies. The Dr. Seuss Babies program will … [Read more...] about Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
Bones Coffee Brews Spongebob Squarepants Anniversary Collection
By Allison Watkinson TLL Reporter Bones Coffee Company has partnered with Paramount Consumer Products for a licensed coffee collection for the 25th anniversary of SpongeBob SquarePants. The licensed collection includes three new Bikini Bottom-inspired coffee flavors alongside themed mugs that feature licensed characters from the Spongebob Squarepants entertainment franchise. … [Read more...] about Bones Coffee Brews Spongebob Squarepants Anniversary Collection