By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
TV Series
Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is launching a new brand called Dr. Seuss Babies for the infant category that features tiny versions of classic Dr. Seuss characters. To support the new brand's launch, Dr. Seuss Enterprises is kicking off an extensive licensing and merchandising program featuring the Dr. Seuss Babies. The Dr. Seuss Babies program will … [Read more...] about Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
Bones Coffee Brews Spongebob Squarepants Anniversary Collection
By Allison Watkinson TLL Reporter Bones Coffee Company has partnered with Paramount Consumer Products for a licensed coffee collection for the 25th anniversary of SpongeBob SquarePants. The licensed collection includes three new Bikini Bottom-inspired coffee flavors alongside themed mugs that feature licensed characters from the Spongebob Squarepants entertainment franchise. … [Read more...] about Bones Coffee Brews Spongebob Squarepants Anniversary Collection
BBC Studios Restructures Its Growing Licensing Business
By Gary Symons TLL Editor in Chief BBC Studios is restructuring its consumer products and licensing business to deal with the rapid growth in that division.The studio has seen massive growth in its licensing business, thanks partly to the global success of the animated series Bluey, and other hits like the seemingly immortal Doctor Who.As a result, BBC Studios has announced a … [Read more...] about BBC Studios Restructures Its Growing Licensing Business
Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with the interactive technology company Nex to develop a high-tech runner game for the Miraculous franchise. Based on the animated TV series from Zag Studios, the Miraculous Ladybug: Paris Dash game uses proprietary motion-tracking AI tech developed by Nex that uses the players natural body movements to drive the … [Read more...] about Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
Fan Week and Collaborations Celebrate 30th Anniversary of Friends
TLL Staff Warner Bros. Discovery is putting on a week-long party to honor the 30th anniversary of Friends, with the release of new products and experiences. The party starts appropriately enough on International Friendship Day, July 30, with the third annual Friends Fan Week. With the 30th anniversary arriving, this year's celebration of one of the most popular shows in … [Read more...] about Fan Week and Collaborations Celebrate 30th Anniversary of Friends
Boat Rocker Signs Deal With Heathside For Orphan Black Merch
By Allison Watkinson TLL ReporterBoat Rocker has announced a new licensing partnership with Heathside Trading for its Orphan Black franchise in the UK, Europe and USA. The new Boat Rocker licensing agreement names Heathside Trading as a consumer product distribution partner for a range of Orphan Black and Orphan Black: Echoes products. The Orphan Black-themed product range will … [Read more...] about Boat Rocker Signs Deal With Heathside For Orphan Black Merch
Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
Ultraman’s Monster Trading Card Game Launching Globally
By TLL Staff Tsuburaya Productions has announced an officially licensed Ultraman trading card extension in honor of Ultraman Day. The Ultraman Card Game will debut at international retail locations with a simultaneous release in four languages and 15 regions across the globe. The officially licensed Ultraman trading cards will be available in Japanese, English, Simplified … [Read more...] about Ultraman’s Monster Trading Card Game Launching Globally
Miraculous Expands Licensing Program in the Middle East and Africa
By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions. The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa