By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
TV Series
Ultraman’s Monster Trading Card Game Launching Globally
By TLL Staff Tsuburaya Productions has announced an officially licensed Ultraman trading card extension in honor of Ultraman Day. The Ultraman Card Game will debut at international retail locations with a simultaneous release in four languages and 15 regions across the globe. The officially licensed Ultraman trading cards will be available in Japanese, English, Simplified … [Read more...] about Ultraman’s Monster Trading Card Game Launching Globally
Miraculous Expands Licensing Program in the Middle East and Africa
By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions. The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa
21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
Take a Bite Out of Summer with Rugged Shark Week Clogs
By Gary Symons TLL Editor in Chief Rugged Shark and Discovery's Shark Week are teaming up for the second year in a row, as themed unisex clogs hit the shelves this week in Walmart stores across the US. Rugged Shark is a leading outdoor lifestyle brand, and their licensed Shark Week clogs were a big hit last year, prompting Warner Bros. Discovery Global Consumer Products … [Read more...] about Take a Bite Out of Summer with Rugged Shark Week Clogs
Fisher Price Is Up Schitt’s Creek With Little People Collection
By Gary Symons TLL Editor in Chief Fisher-Price and ITV Studios have joined forces to bring consumers the most stylish Little People Collector Set of all time, featuring the Rose family from Schitt's Creek. The underdog Emmy winner and Netflix hit tells the story of a wealthy video game store tycoon, Johnny Rose, who gets caught up in an embezzlement scandal, and loses … [Read more...] about Fisher Price Is Up Schitt’s Creek With Little People Collection
Toonz Animation Marks 25th Anniversary With Launch of Film Division
By Gary Symons TLL Editor in Chief Toonz Animation, the first global animation studio from India, is now getting into the feature film business. Toonz Animation is a company we've had our eye on for a while, as it is one of those studios leading the way in the internationalization of entertainment and licensing. For many decades the United States and to a lesser extent the … [Read more...] about Toonz Animation Marks 25th Anniversary With Launch of Film Division
Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
By Allison Watkinson TLL Reporter WildBrain is growing its Teletubbies, Strawberry Shortcake and Caillou brands in China with a slate of new content distribution partnerships. The Strawberry Shortcake franchise has signed distribution partnerships with the Youko and JY broadcasting networks. The licensing agreements with Youku and JY include the broadcasting rights to … [Read more...] about Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
Millimages Signs Pair of Licensing and Distribution Deals
TLL Staff The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series. The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children's and adult apparel in the UK and … [Read more...] about Millimages Signs Pair of Licensing and Distribution Deals
Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports