The Licensing Letter

Accessories

Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups

By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups

Jewel Appointed Exclusive Licensing Agent for SCOUT

By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT

Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch

By Allison Watkinson TLL Reporter Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection. Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials. “A true pop culture icon with fans across generations, … [Read more...] about Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch

Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride

By Allison WatkinsonTLL ReporterMichele Marie PR has released information on several limited-edition fashion collections and charitable collaborations for LGBTQ+ Pride Month.The limited-edition Pride Month collaborations include collections from Baggallini, Haverhill, Skull & Bones, Made by Mary, Modern Picnic, pītusa, and Sarah O. Jewelry Baggallini has partnered with the … [Read more...] about Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride

Pandora and Disney Collaborate On Jewelry Collection For The Little Mermaid

By Allison WatkinsonTLL ReporterPandora has launched a licensed jewelry collection based on Disney's live-action film, The Little Mermaid. Pandora is a global jewelry brand that specializes in creating hand-finished jewelry using high-quality materials. Each piece for the co-branded collection features Pandora's signature solid sterling silver or 14K gold plating style with … [Read more...] about Pandora and Disney Collaborate On Jewelry Collection For The Little Mermaid

Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

By Allison WatkinsonTLL ReporterFunko's Loungefly brand has partnered with Lucasfilm for a new apparel and accessories collection for the Star Wars brand.Loungefly is pop-culture fashion lifestyle brand that designs products that are inspired by entertainment IPs and professional sports teams. Since Loungefly was acquired by Funko in 2017, the brand has expanded to include the … [Read more...] about Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

From Hollywood to TikTok: Bob Mackie’s Timeless Designs Earn a New Legion of Fans

Read On To See How You Can Connect With Bob Mackie COO Marc Schwartz at Licensing Expo By Gary Symons TLL Editor in Chief The Queen of Rock’n’Roll Tina Turner passed away in late May, leaving so many of us with fond memories of her unforgettable concerts. For me, it was a night at the legendary Commodore in Vancouver, Canada, where Turner just blew the roof off. But … [Read more...] about From Hollywood to TikTok: Bob Mackie’s Timeless Designs Earn a New Legion of Fans

Who’s News: Lids Promotes Bob Durda to President

By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President

ALDO Group to Develop Licensed Line for Ted Baker

By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker