Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons … [Read more...] about Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
Apparel
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather accessories and throws. Following two years of successful inbound licensing efforts, including Disney, Marvel and Sports Licensing, The … [Read more...] about Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
Transport for London Steps Into Deal With London Sock Exchange
We guess you can just call them "tube socks." Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from The London Sock Exchange. In a deal put together by TBSA, the TfA's exclusive global licensing agency, The London Sock Exchange will be releasing a line of socks to … [Read more...] about Transport for London Steps Into Deal With London Sock Exchange
Smiley Celebrates 50 Years With Pop-up Experience
In celebration of the brand's 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of their collaboration with Smiley, which has been celebrating its 50th anniversary throughout 2022. The licensed partnership is part of an ambitious … [Read more...] about Smiley Celebrates 50 Years With Pop-up Experience
Sports Licensing: Fanatics Gets In The Ring With WWE
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE
Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection