By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
Apparel
Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Vigoss Announces Strategic Licensing Partnership with Pan Oceanic for Eyewear Collection By Allison Watkinson TLL Reporter The denim fashion brand Vigoss has signed a strategic licensing agreement with Pan Oceanic for branded eyewear. The multi-year agreement includes both optical eyewear and sunglasses, aiming to bring a new dimension to the Vigoss brand, the … [Read more...] about Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Authentic Brands Agrees to Acquire Champion for $1.2 Billion
By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
Wet Seal Announces Major Shift From Traditional Retail
By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
By Gary Symons TLL Editor in Chief The global agency Licensed Right International has signed an agreement to represent product licensing opportunities for the art lifestyle brand, Fluff. Founded in 2002 by artist and designer Claudette Barjoud, the Fluff brand is best known for its bright, joyful vibes with a nostalgic flair. Barjoud’s artwork is inspired by the things … [Read more...] about Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensed product partnerships with Concept One and Little K Clothing for CloudCo Entertainment's Care Bears franchise. Bulldog is an independent licensing agency that works alongside brands to develop merchandise and consumer product programs for both the UK and international retail market. The agency is … [Read more...] about Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
The Brand Liaison Signed As Exclusive Partner For Jason Wu
By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu
Henley Regatta Extends Apparel License for Crew Clothing
By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing
Jewel Branding & Licensing Secures New Licensees for Scout Brand
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand. Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints. In addition to a strong ecommerce presence, … [Read more...] about Jewel Branding & Licensing Secures New Licensees for Scout Brand