By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu
Apparel
Henley Regatta Extends Apparel License for Crew Clothing
By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing
Jewel Branding & Licensing Secures New Licensees for Scout Brand
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand. Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints. In addition to a strong ecommerce presence, … [Read more...] about Jewel Branding & Licensing Secures New Licensees for Scout Brand
Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products and Wuxly have launched a sustainably-crafted capsule collection for the upcoming feature film, Ghostbusters: Frozen Empire. Serving as a direct sequel to Ghostbusters: Afterlife (2021), Ghostbusters: Frozen Empire follows the Spengler family as they team up with the original Ghostbusters to save the world from … [Read more...] about Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
“Godfather of Soul” James Brown Celebrated With New Apparel Collection
By Gary Symons TLL Editor in Chief Roots of Fight is putting out a new apparel capsule collection inspired by a documentary and album release from the late James Brown. The collection from the high-end streetwear clothier Roots of Fight is being launched in collaboration with the James Brown Estate and licensing agency Perryscope Productions. The launch is timed for the just … [Read more...] about “Godfather of Soul” James Brown Celebrated With New Apparel Collection
Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
By Allison Watkinson TLL Reporter The Nautica lifestyle brand has signed the American gymnast, Olivia 'Livvy' Dunne, as the new brand ambassador for its women’s sportswear spring campaign. Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana … [Read more...] about Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
Dumbgood Releases New Apparel Line Marking Return of Jersey Shore
By Allison Watkinson TLL Reporter The Dumbgood lifestyle brand has added new licensed apparel to its Jersey Shore product line for the upcoming seventh season of Jersey Shore Family Vacation. Jersey Shore is an American reality TV franchise from MTV and 495 Productions that focuses on the intertwined lives of its dramatic cast members at vacation houses across the United … [Read more...] about Dumbgood Releases New Apparel Line Marking Return of Jersey Shore
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Millie Bobby Brown Launches Licensed Ready-to-Wear Line
By Allison Watkinson TLL Reporter Actress and entrepreneur, Millie Bobby Brown, has launched a new ready-to-wear Florence by Mills Fashion line in collaboration with Delta Galil USA. The Florence by Mills Fashion brand will specialize in comfortable and size-inclusive clothing that utilizes recyclable fabrics, biodegradable poly bags, natural corozo buttons, and … [Read more...] about Millie Bobby Brown Launches Licensed Ready-to-Wear Line
True Religion Puts Its Faith in Orly for New Footwear Line
By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line