TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Health and Beauty Products
Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
Esquire and Michael Mulal Create Literary Fragrance Collection
By Allison Watkinson TLL Reporter The Esquire media brand has launched a licensing partnership with Michael Malul for a line of masculine fragrances based on American literature. "Collaborating with Esquire on this line of fragrances has been rewarding from start to finish," said Michael Malul CEO, Hanan Malul. "We had the pleasure of diving into Esquire's incredible history, … [Read more...] about Esquire and Michael Mulal Create Literary Fragrance Collection
Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
By Allison Watkinson TLL Reporter The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes to launch its first officially licensed fragrance, called L'eau de Parfum. The licensed Cirque de Soleil fragrance was crafted by Flower Shop Perfumes in partnership with DSM-Firmenich and professional perfumer, Alexis Grugeon. Grugeon has previously contributed to … [Read more...] about Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
By Gary Symons TLL Editor in Chief Beauty and fashion come together in a big way this week, as L'Oreal Groupe signed a worldwide, long-term license agreement with Miu Miu. L'Oreal is currently the world's largest cosmetics company, thanks to its market valuation soaring to $253 billion by the end of 2023, a 33% rise from its $190.5 billion valuation at the end of 2022. On … [Read more...] about L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!
By Allison Watkinson TLL Reporter The Wet n' Wild Beauty brand has launched a limited-edition Scooby-Doo cosmetics collection in partnership with Warner Bros. Discovery. Scooby-Doo is a long-standing family entertainment franchise that is currently owned by Warner Bros. Discovery, initially created for an animated TV series called Scooby-Doo Where Are You? for the Hanna-Barbera … [Read more...] about Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!