By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Cosmetics/Nail Polish/Other
L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
By Gary Symons TLL Editor in Chief Beauty and fashion come together in a big way this week, as L'Oreal Groupe signed a worldwide, long-term license agreement with Miu Miu. L'Oreal is currently the world's largest cosmetics company, thanks to its market valuation soaring to $253 billion by the end of 2023, a 33% rise from its $190.5 billion valuation at the end of 2022. On … [Read more...] about L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!
By Allison Watkinson TLL Reporter The Wet n' Wild Beauty brand has launched a limited-edition Scooby-Doo cosmetics collection in partnership with Warner Bros. Discovery. Scooby-Doo is a long-standing family entertainment franchise that is currently owned by Warner Bros. Discovery, initially created for an animated TV series called Scooby-Doo Where Are You? for the Hanna-Barbera … [Read more...] about Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!
Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
By Allison WatkinsonTLL ReporterLaura Geller Beauty has launched a limited-edition makeup collection with the Wheel of Fortune game show and its co-host Vanna White. Vanna White has been appointed as the official face and spokesperson for the Wheel of Fortune x Laura Geller collection."We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to … [Read more...] about Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection
One Woman’s Trek on the Hard Road Faced by Inventors
By Gary Symons TLL Editor in Chief There are plenty of licensing success stories out there, but anyone who’s successfully created a new product knows the road to success is a bumpy one. That’s especially true of new creators or inventors who come into the business with no existing contacts or experience. For many, the introduction to licensing is daunting, and even … [Read more...] about One Woman’s Trek on the Hard Road Faced by Inventors
Think Pink: NYX Unveils Barbie-Themed Makeup Collection
By Allison Watkinson TLL Reporter NYX Professional Makeup has launched a limited-edition makeup collection for Barbie the Movie in partnership with Warner Bros. Pictures and Mattel. NYX Professional Makeup is an international cosmetics brand that creates affordable, professional quality makeup and beauty products. The brand distributes its products in more than 70 … [Read more...] about Think Pink: NYX Unveils Barbie-Themed Makeup Collection
Disney Inks First Ever Nail Lacquer Deal With Nailtopia
By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation
Percy Pig Partners With Nails.Inc on Scented Nail Products
By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products