By Marcy Magiera Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter's new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is Perry's fourth with licensee … [Read more...] about The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
Fragrance
Perfume Artisans Eclipse Stars
The artisan trend is spilling over from food and beverage into fragrance as the combo of star power + big designer promotions that have historically driven fragrance sales appear to be losing some of their mojo. There are now hundreds of artisan perfumers turning out products to meet the desire for alternatives. Artisan perfume entrepreneurs include fashion bloggers with large … [Read more...] about Perfume Artisans Eclipse Stars
Women lighten up on fragrance, but men spritz with a heavier hand
New research from The NPD Group shows a shift in Americans' fragrance preferences, with women gravitating toward lighter fragrance concentrations such as colognes, while men increasingly purchase eau de parfums (EDP), richer concentrations not traditionally used by American men. Prestige retail dollar sales of men's EDP reached $51.0 million in the year ended February 2015, … [Read more...] about Women lighten up on fragrance, but men spritz with a heavier hand
Smell of Success
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available: Instinct gold edition celebrates the tin anniversary of instinct, a collaboration between David Beckham (XIX Entertainment) and licensee Coty that has sold over 10 … [Read more...] about Smell of Success