By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
Health and Beauty Products
Fashion: Estée Lauder in Talks to Acquire Tom Ford
By Gary Symons TLL Editor in Chief Estée Lauder is making a move into the fashion world, as the company has initiated talks to acquire Tom Ford International. Estee Lauder is best known as a leader in the world of cosmetics and fragrance, but a deal with Tom Ford could put it into an elite realm in the fashion sector as well. There are other parties competing to acquire the … [Read more...] about Fashion: Estée Lauder in Talks to Acquire Tom Ford
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on developing a new line of compression, support, digital massage, digital therapy, and rest and recovery products featuring the Dr. … [Read more...] about Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic, and fun pieces to celebrate the Care Bears’ 40th Anniversary,” said … [Read more...] about Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses
Care Bears Celebrate Birthday With Wave Of Licensing Deals
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand's 40th anniversary. New consumer product licensing deals will start launching at the start of 2022 and throughout the year. Collaborations will span across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, … [Read more...] about Care Bears Celebrate Birthday With Wave Of Licensing Deals