By Allison Watkinson TLL Reporter Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms. “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom," said Crocs’ VP, Matias Infante. "Like Crocs, Squishmallows has become a beloved staple for those seeking style and … [Read more...] about Crocs and Jazwares Release Squishmallows Footwear Collection
Fashion
Pair Eyewear Partners with The Met for Artistic Top Frame Collection
By Allison Watkinson TLL Reporter Pair Eyewear has launched a limited-edition art-inspired top frame collection in partnership with The Metropolitan Museum of Art. Pair Eyewear is a direct-to-consumer eyewear brand that focuses on developing, manufacturing and marketing glasses and accessories with their patented switchable top frame customization feature. Pair was the first … [Read more...] about Pair Eyewear Partners with The Met for Artistic Top Frame Collection
Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
By Allison Watkinson TLL Reporter Cast Jewelry has partnered with acclaimed actor, author and entrepreneur Issa Rae to create a collaborative jewelry line called the Braeve Collection. The Braeve collection includes 22 versatile jewelry pieces designed by Issa Rae and the Cast team. This includes a selection of rings, earrings, bracelets, necklaces and pendants that are crafted … [Read more...] about Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
SmileyWorld Collection on Shein Brings Happiness to Your Home
TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home
Casely Launches Second Art-Inspired Collection with Van Gogh Museum
By Allison Watkinson TLL Reporter Casely is continuing its licensing partnership with the Van Gogh Museum with a new collection of limited-edition phone cases. The licensed phone case collection features artistic works from Vincent Van Gogh, as well as a France-inspired piece by Pierre Bonnard. "We are thrilled to continue our partnership with the Van Gogh Museum and bring … [Read more...] about Casely Launches Second Art-Inspired Collection with Van Gogh Museum
Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
By Allison Watkinson TLL Reporter Cadillac has partnered with the Surgeon footwear brand for an exclusive collection of Cadillac-inspired custom sneakers. Each Surgeon sneaker style in the collection is directly inspired by the electric vehicle models in Cadillac’s luxury automobile portfolio. This includes inspiration from Cadillac models like the Lyriq, Celestiq, Optiq and … [Read more...] about Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
Review: All Eyes on the Amazing Gunnar Gaming Glasses
By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses
Wrangler and Hot Wheels Speed Into Streetwear Partnership
By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology