By Allison Watkinson TLL Reporter Authentic Brands Group has signed a licensing partnership with Velocity Global Brands to produce work-wear for Authentic's Lucky Brand label. Per the terms of the licensing agreement with Authentic, Velocity will be responsible for the design, manufacturing and distribution of Lucky Brand's new premium work-wear line throughout the US and … [Read more...] about Authentic and Velocity Develop Lucky Brand Workwear Collection
Fashion
Atrbute Partners with Pacsun to Launch Artist Fashion Series
By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series
Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the appointment of Jeff Daggett to drive growth in Asia as Senior Vice President – Head of Japan. With more than three decades of industry experience, ABG says Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese … [Read more...] about Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
By Allison Watkinson TLL Reporter The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products. Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products. Florence by … [Read more...] about Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Tommy Hilfiger Sets Course on Partnership With US SailGP Team
By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
Take a Bite Out of Summer with Rugged Shark Week Clogs
By Gary Symons TLL Editor in Chief Rugged Shark and Discovery's Shark Week are teaming up for the second year in a row, as themed unisex clogs hit the shelves this week in Walmart stores across the US. Rugged Shark is a leading outdoor lifestyle brand, and their licensed Shark Week clogs were a big hit last year, prompting Warner Bros. Discovery Global Consumer Products … [Read more...] about Take a Bite Out of Summer with Rugged Shark Week Clogs