The Licensing Letter

Gifts/Novelties

BunMo Lands First-Ever Licensing Deal With TheSoul

The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting this week on the BunMo Amazon store. TheSoul Publishing is an award-winning digital studio that … [Read more...] about BunMo Lands First-Ever Licensing Deal With TheSoul

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week

Care Bears Even Sweeter With Kangaru Toys Collab

The popular kids' brand Care Bears will be featured in a line of stationery, arts and crafts supplies from Kangaru Brands. The innovative stationery and craft manufacturer has announced a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with the Cloudco Entertainment-owned Care Bears property. "This … [Read more...] about Care Bears Even Sweeter With Kangaru Toys Collab

Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe

Rubies, the world's largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe. Rubies says the appointment is part of a new strategy to continue the reinvigoration of the business. Graham's brief will be to oversee the … [Read more...] about Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe

Women’s Giftware Brand Lolita Signs With Jewel

 The popular giftware brand Lolita has signed up for licensing representation with Jewel Branding and Licensing. CEO and founder Lolita Healy (pictured above) says she signed up with Jewel because she believes the licensing firm has the right team and approach to help the firm continue its sales and licensing momentum. “I chose Jewel Branding to represent and guide the … [Read more...] about Women’s Giftware Brand Lolita Signs With Jewel

Precious Moments Signs Craftibly and McBeth Corp

The specialty gift company Precious Moments of Missouri announced this week it has entered into licensing deals for arts and crafts with Craftibly LLC and McBeth Corporation. In the first deal, Craftibly has been granted rights to manufacture and sell diamond art craft kits based on Precious Moments artwork. Precious Moments diamond art kits will be sold through Craftibly’s … [Read more...] about Precious Moments Signs Craftibly and McBeth Corp

Brevettar Unveils Sports Licensing Agreement with FOCO

The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO

Funko Appoints New Sales Director For EMEA

The pop culture collectible company Funko has reinforced its sales team in the EMEA region with the appointment of Karen Athill. Formerly the sales director at MGA Entertainment, Athill will join the Funko team in Europe as the regional sales director, continuing what Funko has described as its "phenomenal European takeover." Funko says they are thrilled to have Athill on the … [Read more...] about Funko Appoints New Sales Director For EMEA

Disney Features Inclusive Costumes For Halloween 2021

Disney has added adaptive role-play costumes to its lineup, including wheelchair cover sets, to an assortment that launched last year. The launch is part of Disney's commitment to inclusivity and meeting the needs of children who face physical challenges. “I’m thrilled that through the expansion of our adaptive roleplay collection, we can further connect our iconic franchises … [Read more...] about Disney Features Inclusive Costumes For Halloween 2021