The Licensing Letter

Pet Products

Krypto Gets His Own Super Dog Toys and Accessories

Plus, Squishmallows Expands Its Pet Accessory Lineup TLL Staff Krypto the Superdog is getting his own pet accessories line, available now on the DC Shop in advance of the July 11 premiere of Superman. Clark Kent's adorable and bullet-proof dog Krypto may be the most hotly anticipated element of the upcoming Superman movie, given a starring role in the film's first … [Read more...] about Krypto Gets His Own Super Dog Toys and Accessories

Dearfoams Goes Beyond Slippers With New Line for Pets

By Gary Symons TLL Editor in Chief Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds. The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions. Launching in Fall 2025, the new collection will … [Read more...] about Dearfoams Goes Beyond Slippers With New Line for Pets

Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents

By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents

Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys

By Allison Watkinson TLL Reporter Bark and Dunkin' are launching a limited-edition collection of Pumpkin Spice-themed dog toys to raise funds for the Dunkin’ Joy in Childhood Foundation. The dog toy collection was created to celebrate the five-year anniversary of Bark and Dunkin's charitable licensing partnership. Since the two brands first began their collaborative partnership … [Read more...] about Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys

Woof Gang Pets Brand Expands With First Location in Canada

By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada

True Religion Going to the Dogs With New Pet Apparel Deal

TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal

Snoop Dogg Letting the Doggs Out With New Petwear Brand

By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand

Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

By Allison WatkinsonTLL ReporterThe pet safety brand Invisible Fence is hosting its fifth-annual From Shelter to Forever Home Donation Contest. Invisible Fence is a North American pet care brand that provides containment, avoidance, access, recovery and training solutions to reduce the risk of lost and runaway pets. The From Shelter to Forever Home Donation Contest is intended … [Read more...] about Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics

By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics