The Licensing Letter

Pet Products

Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys

By Allison Watkinson TLL Reporter Bark and Dunkin' are launching a limited-edition collection of Pumpkin Spice-themed dog toys to raise funds for the Dunkin’ Joy in Childhood Foundation. The dog toy collection was created to celebrate the five-year anniversary of Bark and Dunkin's charitable licensing partnership. Since the two brands first began their collaborative partnership … [Read more...] about Bark and Dunkin’ Celebrate Five Years of Partnership with Pumpkin Spice Dog Toys

Woof Gang Pets Brand Expands With First Location in Canada

By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada

True Religion Going to the Dogs With New Pet Apparel Deal

TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal

Snoop Dogg Letting the Doggs Out With New Petwear Brand

By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand

Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

By Allison WatkinsonTLL ReporterThe pet safety brand Invisible Fence is hosting its fifth-annual From Shelter to Forever Home Donation Contest. Invisible Fence is a North American pet care brand that provides containment, avoidance, access, recovery and training solutions to reduce the risk of lost and runaway pets. The From Shelter to Forever Home Donation Contest is intended … [Read more...] about Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month

Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics

By Allison Watkinson TLL Reporter PetMedics has appointed The Brand Liaison to manage the licensing program for an extensive cross-category pet care product collection. PetMedics is a pet health and wellness brand that specializes in developing and distributing electronic pet care products. The PetMedics brand is owned by The Bentex Group. “As a dog owner and foster … [Read more...] about Big Hairy Deal: Brand Liaison Appointed to Rep PetMedics

Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Stranger Things star Millie Bobby Brown has signed a licensing deal with Kanine Group, through her company florence by mills. The agreement, negotiated by Bobby Brown's licensing agency IMG, is for a long-term pet apparel and accessories agreement with Kanine Group subsidiary Kanine Pets World Limited. The exclusive license covers the design, production and distribution … [Read more...] about Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab

Pawsonify Launches Pet Line Based on Persona 5 Royal

The quirky pet accessory company Pawsonify is launching its first ever video game collaboration. Pawsonify is quite a unique company, as it essentially exists "to enliven the relationships between pets and their geeky humans." The company's main focus is to seek licenses based on popular anime and games, and bring these 'geek culture' products to the market as pet … [Read more...] about Pawsonify Launches Pet Line Based on Persona 5 Royal

Petco Global Amici Partners With Mr. Puppy Brand

By Allison Watkinson TLL Reporter The pet product company Global Amici has announced a new licensing partnership with the lifestyle brand Mr. Puppy. Global Amici Inc. is a product manufacturing and import company that specializes in handcrafted houseware products. Global Amici currently produces products in eight different countries around the globe for its Amici Home … [Read more...] about Petco Global Amici Partners With Mr. Puppy Brand