By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
Pet Products
Cosmo Going To the Dogs … and Cats … With New Furbabies Line
By Allison Watkinson TLL Reporter Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their … [Read more...] about Cosmo Going To the Dogs … and Cats … With New Furbabies Line
Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
Pet Licensing: Banana Boat Going To The Dogs With New Deal
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world's leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets. Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop … [Read more...] about Pet Licensing: Banana Boat Going To The Dogs With New Deal
Dogs Now Know How To Get To Sesame Street
The venerable kids' show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is bringing Sesame Street's Muppets to our four-legged friends with a limited-edition collection of lovable and tuggable dog toys. Beginning this week, new BarkBox subscribers can choose a free Elmo … [Read more...] about Dogs Now Know How To Get To Sesame Street
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
HRH Queen Elizabeth II Launches Royal Dog Treats
Given the British Queen's love of Corgis, wasn't it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of canine snacks, called Game Bones, which are made with game meat from the grounds surrounding her Sandringham estate in Norfolk, England, and flavored with royal venison. The treats come in … [Read more...] about HRH Queen Elizabeth II Launches Royal Dog Treats
I Scream, You Scream, And Now Dogs Scream For Ice Cream
Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream
Aardman Announces Hilarious New License Deals
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action animation practically reinvented the genre, and brought the mild-mannered gadget freak Wallace and his much smarter dog Gromit to international fame. Shaun … [Read more...] about Aardman Announces Hilarious New License Deals
Dogs Rejoice As Wham-O Releases Line of Pet Toys
The Licensing Letter doesn't have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal … [Read more...] about Dogs Rejoice As Wham-O Releases Line of Pet Toys