The Licensing Letter

Pet Products

Halloween Sales Decline Due to Covid-19 Restrictions

Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry.  A survey by the National Retail Federation found there will be a massive drop in participation in Halloween activities this year, due to the Covid-19 pandemic … but the NRF says it could have been worse. On the down side, more than three-quarters of … [Read more...] about Halloween Sales Decline Due to Covid-19 Restrictions

Sales of Licensed Pet Products Up 5.2% in 2016

Licensed pet product sales grew 5.2% in 2016 to reach $443 million in the U.S./Canada, according to TLL's Annual Licensing Business Survey. That makes it one of the fastest-growing product categories we track, behind only the massive food/beverages with 6.0% growth in 2016. A new report from Packaged Facts reveals that the pet toy category grew 4% from last year to reach over … [Read more...] about Sales of Licensed Pet Products Up 5.2% in 2016

Valentine’s Day Goes to the Dogs

This Valentine's Day, consumers are expected to show less love at retail, according to the National Retail Federation (NRF). Following a decade-long trend of increased retail sales, U.S. consumers are expected to spend an average of $136.57 for a total of $18.2 billion—down from 2016’s record-high of $146.84 and $19.7 billion, respectively. The number of people surveyed who … [Read more...] about Valentine’s Day Goes to the Dogs

As Pet Pampering Grows, Licensing Goes to the Dogs

By Marcy Magiera For evidence of Americans' preoccupation with their pets, look no further than Super Bowl Sunday, when Animal Planet's Puppy Bowl XII (in VR, no less) and Hallmark Channel's Kitten Bowl III will fill the hours leading up to the main gridiron event. Or the fact that a Petco survey during the fourth quarter showed that 82% of respondents intended to … [Read more...] about As Pet Pampering Grows, Licensing Goes to the Dogs

It’s a Dog’s Life

Life magazine, that is. Life and venerable home goods marketer Laura Ashley are among the brands entering licensing agreements for pet products. Life has signed licensee GHS Studio to make pet beds and bean bags, while Laura Ashley teamed with Unique Petz for a full line of items including leashes, furniture covers, kennels, carriers, toys, and more. Americans spent an … [Read more...] about It’s a Dog’s Life

Martha Goes to the Dogs

Martha Stewart Living Omnipedia released a new line of natural dog treats exclusively at Petsmart. The Martha Stewart Pets Treat shop line is available in five flavors and was supposedly inspired by the biscuits the duchess of the domestic makes for her own pooches. … [Read more...] about Martha Goes to the Dogs