The Licensing Letter

Sustainability

Feature: The Company Teaching the World to Smile

CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile

LEGO Converting to Renewable Resin for Its Plastic Bricks

World's Largest Toymaker Says It Will Accept Higher Costs In Order to Replace One-Half of Its Oil-Based Plastics by 2026 By Gary Symons TLL Editor in Chief Toymaker Lego has committed it will produce half the plastic in its bricks with renewable or recycled material, rather than fossil fuels, by 2026. The stunning news follows the failure in 2023 of Lego's attempt to make … [Read more...] about LEGO Converting to Renewable Resin for Its Plastic Bricks

LEGO Demands Suppliers Reduce GHG Emissions By 2026

By Gary Symons TLL Editor in Chief The LEGO Group is putting the building blocks in place to achieve net zero carbon emissions, by enforcing new rules for its suppliers. To meet that goal, LEGO launched a new Supplier Sustainability Program to drive down carbon emission in its global supply chain. The program recognizes the critical role that suppliers can play in helping … [Read more...] about LEGO Demands Suppliers Reduce GHG Emissions By 2026

Speaker Lineup Revealed For Sustainability in Licensing Conference

Guest Article By Rob Hutchins Editor, Products of Change Team GB, the LEGO Group, Tesco, and the United Nations have all been confirmed to join the industry’s bravest and boldest pioneers as part of the conversation at this year’s Sustainability in Licensing Conference. On Nov. 8, the Sustainability in Licensing Conference (SiLC) will make its grand return to the Royal … [Read more...] about Speaker Lineup Revealed For Sustainability in Licensing Conference

Who’s News: LEGO Appoints New Chief Sustainability Officer

By Rob Hutchins Editor, Products of Change The LEGO Group has appointed a chief sustainability officer in the form of Annette Stube, the current executive vice president and head of sustainability at Stora Enso. Stube will take up the new role with the Danish toymaker from January 1, 2024 when she will report to CEO Niels B Christiansen and take on responsibility for … [Read more...] about Who’s News: LEGO Appoints New Chief Sustainability Officer

Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050

By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050

Lush and SpongeBob Team Up to Reduce Plastics in the Ocean

By Allison Watkinson TLL Reporter Lush and Paramount Consumer Products have teamed up on a limited-edition beauty collection for SpongeBob SquarePants: Operation Sea Change. Launched in 2022 by Nickelodeon and Paramount CP, SpongeBob SquarePants: Operation Sea Change is a multi-year ocean conservation and sustainability initiative that aims to reduce plastic pollution … [Read more...] about Lush and SpongeBob Team Up to Reduce Plastics in the Ocean

Expo: Finalists Announced for Licensing Excellence Awards

By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards

Hasbro Named One of World’s Most Ethical Companies

By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies