The Licensing Letter

Trade Shows

Cronus Global to Rep emoji company in US and Canada

By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada

JPatton Displaying Cutting Edge Brand Protection at Expo

TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo

Brandmate 2024 Announces New Information for Attendees

By Allison WatkinsonTLL ReporterBrandmate and Spielwarenmesse eG have released new information on the third Brandmate licensing trade event that is taking place later this year.Brandmate is a business-to-business networking event that focuses on building opportunities for brand collaborations and licensing partnerships.Taking place at the Fredenhagen industrial site in … [Read more...] about Brandmate 2024 Announces New Information for Attendees

Licensing Expo Keynote Explores the Future of Gaming

By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming

Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division

By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division

Licensing International Announces 2024 Excellence Awards Finalists

By Allison WatkinsonTLL ReporterLicensing International has officially announced its list of finalists for the 2024 Excellence Awards to recognize achievements and innovation in the global brand licensing industry. This year’s edition of the Excellence Awards features 197 finalists across 32 categories relating to the international licensing industry.“The finalists for this … [Read more...] about Licensing International Announces 2024 Excellence Awards Finalists

Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo

TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo

Licensing Works! Introducing Wingfeather Saga at Licensing Expo

By Gary Symons TLL Editor in Chief The Wingfeather Saga, the largest crowd-funded animated series of all time, will be repped by Licensing Works! at Licensing Expo. In addition, Licensing Works! will also be representing several timeless brands that have been licensing stalwarts over the decades. Those brands include Le Petit Prince/The Little Prince and Antoine de … [Read more...] about Licensing Works! Introducing Wingfeather Saga at Licensing Expo

The Brand Liaison Signed As Exclusive Partner For Jason Wu

By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu