The Licensing Letter

Trade Shows

Board Game Trade Show SPIEL Essen Sets Attendance Record

By Gary Symons TLL Editor in Chief If anyone thought the days of board games were numbered, they haven't been to SPIEL Essen recently. SPIEL Essen is the world's largest public, business-to-consumer fair for board games, and for the first time the event was completely sold out every day. Over the four-day show approximately 204,000 people from around the world … [Read more...] about Board Game Trade Show SPIEL Essen Sets Attendance Record

Six New Members Elected to Board at Licensing International

By TLL Staff Six new directors have been elected to the board of Licensing International, the world's largest association for the licensing industry. The new directors include Mandy Bardisbanian, Striker Entertainment; Michelle McLaughlin, Brand Activation Consulting; David Niggli, FAO Schwarz; Josh Romm, The Metropolitan Museum of Art; Jenny Strehle Ilic, H&M; and … [Read more...] about Six New Members Elected to Board at Licensing International

F.U.N. Literally Brings the Fun to Licensing Expo

By Gary Symons TLL Editor in Chief It's easy to get overwhelmed by the onslaught of meetings at Expo, but Friendly Unofficial Networking says you shouldn't forget the importance of having fun as well. Also known as F.U.N., the group again staged a series of informal networking events in Las Vegas before and during the Licensing Expo, as a complement to the big main … [Read more...] about F.U.N. Literally Brings the Fun to Licensing Expo

All The Winners of the 2024 Licensing Excellence Awards

By Gary Symons TLL Editor in Chief Licensing Expo started off with a bang as the winners of the 2024 Licensing Excellence Awards were unveiled by Licensing International. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries. The … [Read more...] about All The Winners of the 2024 Licensing Excellence Awards

Cronus Global to Rep emoji company in US and Canada

By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada

JPatton Displaying Cutting Edge Brand Protection at Expo

TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo

Brandmate 2024 Announces New Information for Attendees

By Allison WatkinsonTLL ReporterBrandmate and Spielwarenmesse eG have released new information on the third Brandmate licensing trade event that is taking place later this year.Brandmate is a business-to-business networking event that focuses on building opportunities for brand collaborations and licensing partnerships.Taking place at the Fredenhagen industrial site in … [Read more...] about Brandmate 2024 Announces New Information for Attendees

Licensing Expo Keynote Explores the Future of Gaming

By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming