Caption: Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunities with American Mensa. TLL Staff Greeting card company Hustle & Hope turned out to be the SMART CHOICE, winning a pitch competition staged by American Mensa. The prodigious brain trust at American … [Read more...] about Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Open Content
Absolut Performs Magic With “Wicked: For Good” Cocktails
By Gary Symons TLL Editor in Chief Absolut's potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good. The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21. To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding … [Read more...] about Absolut Performs Magic With “Wicked: For Good” Cocktails
St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
TLL Staff Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area. The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. . The limited-edition collection includes two shirt designs and two hoodie designs, available in various … [Read more...] about St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Who’s News: TOMS Names Former Crocs Executive Jessica Alsing as CEO
TLL Staff TOMS, the socially conscious footwear brand known for sparking the “One for One” movement, has appointed Jessica Alsing as its new Chief Executive Officer. Alsing, who has been consulting with the company in recent months, brings nearly a decade of experience at Crocs, where she helped fuel the brand’s remarkable turnaround through digital innovation and unexpected … [Read more...] about Who’s News: TOMS Names Former Crocs Executive Jessica Alsing as CEO
Mattel and MoMA Form Creative Design Partnership
By Gary Symons TLL Editor in Chief Mattel, Inc. and The Museum of Modern Art (MoMA) have announced a partnership to create new products inspired by the museum's prodigious art collection. “MoMA has long championed the transformative power of art and design as a catalyst for education and creativity,” said Jesse Goldstine, Chief Retail Officer at MoMA. “By joining forces with … [Read more...] about Mattel and MoMA Form Creative Design Partnership
Firefly Brand Management Named Licensing Agency for Von Dutch
By Gary Symons TLL Editor in chief Firefly Brand Management has been tapped by WSG Brands to represent the legendary Von Dutch fashion and lifestyle label. The move marks a new chapter for one of the most recognizable names in 2000s pop culture. Under the agreement, Firefly will work on a non-exclusive basis to develop global licensing programs for Von Dutch, focusing on … [Read more...] about Firefly Brand Management Named Licensing Agency for Von Dutch
Surge Brands Steps Into the Ring With Pillow Fight Championship
By Gary Symons TLL Editor in Chief Surge Brands will provide some extra licensing punch as the new global agency for Pillow Fight Championship (PFC). Like UFC but with pillows, PFC is a fast-growing sports entertainment property that combines intense combat sports action with some feathery, light-hearted fun. Surge Brands notes PFC has rapidly captured global attention with … [Read more...] about Surge Brands Steps Into the Ring With Pillow Fight Championship
People of Play to Honor Three Toy Industry Icons at 2025 TAGIE Awards
TLL Staff People of Play will recognize three of the toy and game industry’s most influential figures at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards Mike Moody and Phil Orbanes will each receive Lifetime Achievement Awards, while Judy Ellis will be honored as this year’s Industry Game Changer. Themed “Friendship,” the 2025 ceremony will highlight … [Read more...] about People of Play to Honor Three Toy Industry Icons at 2025 TAGIE Awards
Yu-Gi-Oh! Secures New Licensees Across Europe
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured a series of new licensing deals for the Yu-Gi-Oh! franchise across the European market. The new licensing partners for the franchise include Forbidden Planet, Fine Chaos, Clementoni, Finesse Skateboards, Gatherers’ Tavern, Hiya Toys and Pernigotti. Spanning multiple categories, the new licensees will begin … [Read more...] about Yu-Gi-Oh! Secures New Licensees Across Europe