UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program
Content Licensing
Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
LMI’s Latest Deal is Pure Rubbish … In a Good Way
ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
Wildbrain Acquires Rights to Three HarperCollins Brands
By Allison Watkinson TLL Reporter WildBrain CPLG has expanded its entertainment portfolio with the signing of licensing rights for a trio of HarperCollins Productions' properties. The licensed properties that WildBrain has acquired the rights to include Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. Under the deal, the agency will build licensing programs … [Read more...] about Wildbrain Acquires Rights to Three HarperCollins Brands
Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid's series Dino Ranch The upcoming product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights of the licensed … [Read more...] about Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA and FIFA talk about it, the split between the long-term partners is both amicable and no big deal. In fact, both FIFA and EA portrayed the development as a positive … [Read more...] about EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
Epic Games and Microsoft Strike Blow Against Apple and Google
By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow against the closed environment of Apple's App Store and Alphabet's Google Play store, which currently hold a monopoly on app payments for those platforms. The deal will see … [Read more...] about Epic Games and Microsoft Strike Blow Against Apple and Google