By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker's have partnered with My Favorite Company to launch a line of flavor-inspired sprinkles that reimagine the iconic pantry duo as playful baking decorations. The collection, available now at Walmart stores nationwide, includes … [Read more...] about Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
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Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
“Smell Like a Hero” With Old Spice x Super Mario Collection
By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. The collaboration between Old Spice and Nintendo is based on the upcoming April 1 release of 'The Super Mario Galaxy Movie'. It will feature five distinct fragrances with names that sound … [Read more...] about “Smell Like a Hero” With Old Spice x Super Mario Collection
Netflix Walks Away As Paramount Raises Stakes in WBD Acquisition
By Gary Symons TLL Editor in Chief The bitter takeover battle for Warner Bros. Discovery took a new turn as Paramount Discovery significantly improved its acquisition offer. Paramount increased its offer from $30 to $31 a share, and also added a $7 billion 'regulatory termination fee' that would kick in if the merger is not approved, and a 'ticking fee' of roughly $650 … [Read more...] about Netflix Walks Away As Paramount Raises Stakes in WBD Acquisition
Polaroid Appoints IMG Licensing as Global Licensing Agency
By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Disney and Pixar Content Coming for Luna StoryTime Projector
By Allison Watkinson TLL Reporter Cottage Door Press has licensed new content from Disney and Pixar for its Luna StoryTime Projector. The company announced it will expand the device's content library with franchises including Moana, Frozen, Toy Story, Cars, The Lion King, and Mickey Mouse. The Luna StoryTime Projector combines projected stories, audio narration, and … [Read more...] about Disney and Pixar Content Coming for Luna StoryTime Projector
Data Provides Insight on How TV Series Drive Video Game Sales
By Gary Symons TLL Editor in Chief There's no question that films and TV series based on popular video game franchises can draw eyeballs. But new data from the gaming marketplace G2A shows that films and TV series can also massively boost video game sales. James Kaye, founder of the industry publication Big Games Machine, recently sent us his summary of the latest … [Read more...] about Data Provides Insight on How TV Series Drive Video Game Sales
Dockers Expanding in Latin America and Caribbean With IAC Deal
By Gary Symons TLL Editor in Chief Is the next fashion trend in Latin America and the Caribbean going to be khakis and chinos? Authentic Brands is betting on it, and has taken a big step in its mission to expand its Dockers brand in Latin America and the Caribbean. The company says it has signed a long-term strategic partnership with International Apparel Corporation (IAC) … [Read more...] about Dockers Expanding in Latin America and Caribbean With IAC Deal
Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
By Gary Symons TLL Editor in Chief Whether its cleaning up a doggie do-do on the carpet, or a doggy don't on the sofa, Scrub Daddy has your back with a new line of pet cleaning products. Scrub Daddy is the cleaning products company known for its signature smiley-face sponges, which first came to the public's attention when it was featured on Shark Tank in 2012. The … [Read more...] about Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread